![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
Advertisers can classify certain websites or pages as a brand risk, whether that’s due to inappropriate content or values/behaviours that do not match those of the brand in question. Association with these websites or pages – for example, by placing ads on those pages – has the potential to have a negative impact on the brand’s values, image, or reputation.