Virtual Multi-Channel Video Programming Distributor (vMVPD)

Multi-Channel Video Programming Distributor (MVPD) is a term used to describe cable and satellite television operators that deliver multiple channels via fixed cables or satellite dishes. With the growth in internet-based OTT services, the term Virtual Multi-Channel Video Programming Distributors (vMVPDs) is now applied to operators that stream multiple linear TV channels over the internet.

Original content or content aggregated from other streaming services can be viewed live or on-demand via a vMVPD. Because the OTT content is streamed over the internet, without a physical product such as a cable or satellite dish to provide it, viewers who primarily watch OTT streaming content via a vMVPD are often referred to as ‘cord cutters’.

Examples of vMVPDs include Sling TV, Fubo, YouTube TV, PlayStation Vue, and Hulu Live.