Demand Business Rule (DBR)

A term used in the smartx ecosystem, a Demand Business Rule (DBR) is a programmatic/real-time-bidding (RTB) deal that sets out a framework of contractual, pre-negotiated information between a buyer and smartx. It defines the inventory that will be offered through RTB auctions to the buyer, and the commercial and delivery settings that are related to this deal.

DBRs generate the deal ID required for buyers to target a programmatic deal and applies to all offers for or acquisitions of ad inventory from that buyer.