![from left: Gloria Eichler, CPO at smartclip, Christian Osterhues, VP of People & Culture, and Shira Leffel, VP of Marketing & Product Education at smartclip](https://smartclip.wpenginepowered.com/wp-content/uploads/2024/06/preview-leadership-thumbnail-smartclip-new-1.jpg)
7 June 2024
Last modified: 14 March, 2022
ASAP is a smartx pacing setting where the ad server will try to deliver as many impressions as possible from the beginning of the campaign until 100% of the campaign’s goal has been reached. ASAP pacing might be selected if an advertiser is running a time-sensitive campaign and wants to reach consumers as quickly as possible. See also, Pacing.