9 October 2023
Last modified: 15 March, 2022
Mid-roll video ads resemble conventional commercial breaks and stream in the middle of the publisher’s video content. Since viewers that make it to a mid-roll ad are highly engaged and more likely want to view featured content to the end, this placement typically achieves high completion rates. Mid-roll is available on desktop, tablet, mobile, and smart TVs. See also, In-Stream.