smartx Platform blog

Stop by the smartx saloon, where the updates are served night and day.

Stop by the smartx saloon, where the updates are served night and day.

Stop by the smartx saloon, where the updates are served night and day.

Blocking fraudulent and unwanted domains and bundle IDs—it’s all in a good day’s work at smartclip.

We’ve been brewing up some new updates in our cauldron and while they might not taste the best, they sure look good to us.

smartclip is stepping up to serve you some updates we are sure you’ll love.

It’s officially the “wear a sweater in the morning, regret it in the afternoon” time of year. Or, as we call it around here, pumpkin spice season.

smartclip is speeding around the bend with a new SDK version 3.0 and IAB Tech Lab certification under the hood.

For all you music festival lovers out there, we’d like to invite you to smartxland, where your favourite song is just a click away and ad campaigns never sleep.

At smartclip, we may not be expert cyclists, but we do know how to reach an audience in record time and without any performance enhancers (not counting coffee). Check out our latest updates here!

Version 6.0 of the Out-Stream Player is here, better than any Fabergé Imperial egg and much less fragile.

Here at smartclip, we believe in allyship and fully support our LGBTQIA+ community. However you identify, we’re looking forward to celebrating Pride Month with you! 🏳️‍🌈 Now enjoy some colourful updates.

Somehow, Tom Cruise always seems to make impossible missions possible. Now your mission, smartx-ers, should you choose to accept it, is to keep reading this newsletter 😉.

Some people love bumper stickers. Our thing is bumper ads —easier to use, way less adhesive glue.

The real “Sound of Beauty” is all about how smartclip has made users’ lives easier, again!

We have a tasty update for you that might be even better than Grandma’s apple pie recipe.

Just like Batman, smartclip has its own epic origin (label) story…

Sunny skies and new platform updates. Doesn’t get better than this!

We’re baking up a storm in the smartKitchen, whipping out cookieless treats that are sure to withstand the imminent cookiepocalypse.

We interrupt your daily Candy Crush binge to bring you the latest platform updates.

Blue Monday? No thanks, we’re Mary Poppin’ out of here (and taking our platform updates with us)!

The last product update of 2021 is upon us, so we’d like to take the time to wish you the happiest of holidays and a joyous new year!

Enjoy these platform updates before we chugga chugga choo choo into 2022!

These platform updates are a pretty big deal! We’re talking RTB, not Las Vegas.

We’re shaking (not stirring) things up on the smartx platform!

When it comes to issues surrounding adtech, our product team’s problem-solving skills are nothing short of wizardry.

Someone has been binge watching Marie Kondo. Learn more!

New Meetrics integration not to be confused with Meatrics.

If cooling temps don’t scream “cuddle up on the couch with your cat and enjoy reading our platform updates”, we don’t know what does.

Gather ‘round — it’s time to unbox a nifty new update!

Who has a brand new IAB certification, a new major SDK version, AND a feather boa buried somewhere in their attic? (Hint: it’s us.)

And we say terminate we mean it. Setting up RTB deals is easier than ever before!

Join us as we dig into these platform updates!

Our new contextual targeting module scores a perfect 10!

Fasten your seatbelt, we’re taking you on the smartx platform trip of a lifetime.

Get into the ready position, these updates are causing a racket.

Christiano Ronaldo gives shade to soda, Google wants cookies gone, and we’re over here not liking sugar anyway.

Caution: These updates were developed while daydreaming of pools, cool drinks, and giant flamingo floats.

Listen up, because we got the lowdown on a funky fresh addition to our Video Multiple Ad Playlist (VMAP) specification.

Thanks to our latest platform update, looking too far into the future is now a thing of the past.

The sun’s out, our (burger) buns are out, and our Segment Builder targeting tool — that’s out too!

We know you’re itching for the weekend, but before you whip out your Weizen glasses, retrieve your reading glasses!

Come rain or shine, our latest updates will make you feel fine.

We surprised our smartxers with a new finance reporting system, complete with more dimensions and less processing time!

Stepeth aside Prince of Denmark, and make way for the ruliest rulers in all the land: Ad Rules!

Forget the snow, hail, and other unidentifiable precipitation outside. Head into the glorious indoors for platform updates instead!

Deal setup is smarter, faster, and stronger — Just like our favourite (retired) French robots.

VMAP has boogied on over to smartclip, making it easier to control the ad experience with ad playlists!

Generation Z can decide what’s cool AFTER they check out our new smartx updates. They’re super cool… right?

We are delighted to report that our latest smartrover expedition into VAST cyberspace was a success!

This week’s platform improvements are a cut above the rest!

As the cookieless future looms upon us, our friendly neighbourhood Product Team is here to save the day!

The push time for smartx has decreased by nearly 82%. That’s a lot of percents, people!

This may be the cabin fever speaking, but have you seen those fantastic virtual fireplace series on Netflix?

Media owners can now be their own bouncers by approving creatives before they are served on their inventory!

Who’s the wise guy that gave Product Marketing a horn? Can we get some HR support over here?

Instead of dwelling on the Before Times, let’s greet 2021 with elbow bumps and platform updates.

This is officially the last product update of what experts are calling the weirdest year ever. But — we made it together — all while being apart!

Platform improvements that are guaranteed to Spice Up Your Life.

Forget waterfalling! Our priority layering solution, smartgrid, helps multi-marketplace publishers optimise the sell price of their inventory.

Turns out that the server-side unwrapping life ain’t for everyone, so the smartx feature is now optional for creatives where the service does not apply.

The smartclientcore SDK now supports multi-instance for content streaming — check out what makes it one of the “corest” updates yet.

Did someone say apps? Let’s taco ‘bout our new OMID API framework which assists in more efficient viewability tracking for in-app inventory.

smartx now supports advertiser domain inclusions for sponsored inventory. What’s that got to do with clogs? Wooden you like to know!

The only thing better than reading about new features that simplify campaign optimisation? Reading about it with CHOCOLATE!

These Key-Value Pair (KVP) improvements are cause for celebration and since we’re missing Oktoberfest this year, let’s prost from home!

We interrupt your new knitting hobby to bring you the IABs latest user consent parameter for TCF2.0.

When your in-house brainiacs lobe a challenge, building client-requested smartx features is a no-brainer.

Ch-ch-ch-check it out. You know East-side rapping, West-side rapping, but whatchu know about server-side unwrapping?

What’s “exclude” without “include”? New advertiser domain inclusions bring balance to adomain exclusions in smartx.

As the worlds of TV and digital converge, we thought it would be smart to make our HbbTV package compatible with our digital SDK.

It wasn’t easy to let our original (somewhat prehistoric) data storage solution go, but digesting big data is now effortless with our new data storage stack.

Saddle up because smartclip now supports the new sheriff in town — VAST 4.2 for RTB!

We are all about transparency! Now supporting the IAB’s supply chain information forwarded via VAST tag integrations.

Did we say we rebranded to smartX? We meant smartx. But don’t worry, it’s pronounced the same!

Introducing our new smartx platform logo (and other random updates).