12 January, 2021

🎺 Our Neighbours Are Gonna Lose It…

Who’s the wise guy that gave Product Marketing a horn? Can we get some HR support over here?

Hey there smartxers,

We usually try not to toot our own horn, but sometimes it’s hard to hold back when we launch new features that are kind of a big deal. So excuse us while we give a big toot toot 🎺 to our new sidebar navigation in the Demand tab, Line Item Bundle preset, and nifty reporting template! 

Okay, horns down (but you can keep your marching-band hat on 💂), here are the details… 

The final piece of the preset puzzle 🧩

The Line Item Bundle suite was an enormous project geared towards creating an easier setup and optimisation process for line items and line item bundles. The goal was to create a streamlined setup from the bundle level that would automatically apply to all line items within the bundle. This eliminates the need to repetitively apply certain settings to every individual line item. Ain’t nobody got time for that. 

Well, we are happy to announce that this hefty project has now come to an end with the addition of the Creative presets tab to the Line Item Bundle editor! 

The functionalities and refinements are similar to a single line item with a few exceptions. The start date, end date, inventory, and targeting settings on a single creative can only be refined at the line item level. Additionally, the creative rotation settings can only be used at the line item level if the creative presets are not used in the line item. 

As is the case with all line item bundle presets, it is possible to override each creative setting separately at the individual line item level. 

Together at last 👫

A new sidebar navigation, General, is joining the Demand tab family to give users a long-awaited overview combining both programmatic and direct campaigns. Under General, smartxers can find the Line Item Overview, a single grid that gives detailed insights into the performance of all active line items in an Owner Marketplace (archived line items will not appear on the grid). This complete overview makes it easier to view and optimise programmatic and direct campaigns across the board.

The Line Item Overview functions the same as other grids in the platform. First, select an owner marketplace from the dropdown menu, then specify the desired filters. After you click Apply, you will get a complete overview of all line items. 

Please note, the General menu will only be available to users who have reading and/or editing permissions for direct campaigns and/or programmatic deals. 

Yours in smartx updates and playing the world’s smallest violin 🎻 since HR took away our horns,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager