Adtech
Resource Hub

We are passionate about sharing our hard-won knowledge to advance the adtech industry as a whole. Our resource hub is where you can find the latest news, insights, and thought leadership all in one place.

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Adtech insights

Trends and thought leadership
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26 March 2025

Q&A with adtech experts on sustainability in advertising
Someone tapping a screen with their index finger

1 August 2024

Monetising Opt-Out Traffic with Vegan Ads
Someone watching TV in a living room with a Pandora ad showing on the TV screen

16 May 2024

Understanding programmatic TV advertising

smartx highlights

Product features and new releases
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27 May 2025

BEE Deterministic Measurement: The Broadcasters’ Solution for Precise TV Reporting in smartx

15 October 2024

smart ID Hub: Broadcaster’s solution for today’s biggest ID and privacy challenges

23 September 2024

GDPR Cockpit: Broadcasters’ Go-To for Data Privacy Settings in smartx

Adtech Op-eds

Smart voices in industry-leading journals
All opinion pieces
All opinion pieces

7 May 2025

Now is the moment for broadcasters to take control of cross-screen TV measurement

7 May 2025

Broadcaster sollten jetzt die Kontrolle über Cross-Screen-TV-Messung übernehmen

5 May 2025

Pourquoi le moment est venu pour les Broadcasters de prendre le contrôle de la mesure cross-screen par Frank Plähn (smartclip)

In the spotlight

Presentations and interviews with industry experts
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10 July 2025

Cannes Lions 2025: Ad Serving, Measurement, & AI — Bringing it All Together

10 April 2025

Thomas Servatius & Guillaume Belmas Share Insights on the Future of Connected TV at CTV Innovators

23 October 2024

Examining smartclip’s privacy-centric products and the smart ID Hub

smartclip publications

Industry research, white papers, guides, and more
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6 June 2025

Ad Guide: Out-Stream

26 March 2025

Ad Guide: In-Stream

26 March 2025

Ad Guide: Connected TV

Adtech glossary

Everything you need to know about TV, online, and audio advertising

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Newsroom

Press releases, stories, and our live feed
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8 April 2025

smartclip Integrates Realytics’ BEE into smartx, Bringing Deterministic TV Measurement to the Supply Side

31 March 2025

smartclip and RTL Hungary announce strategic technology partnership

17 December 2024

smartclip and M6 Publicité announce strategic technology partnership

Recently published

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7 May 2025

Now is the moment for broadcasters to take control of cross-screen TV measurement

7 May 2025

Broadcaster sollten jetzt die Kontrolle über Cross-Screen-TV-Messung übernehmen

5 May 2025

Pourquoi le moment est venu pour les Broadcasters de prendre le contrôle de la mesure cross-screen par Frank Plähn (smartclip)