9 March 2021
When you login to smartX tomorrow, you will see our new and improved smartX logo. (You read that correctly, that’s smartX with a little ‘s’ and a big “X”.) The old smartX logo wasn’t easy to part with, but we felt it was time to evolve it in order to match the sleek, modern look of our new smartclip brand identity. We’ll avoid boring you with all the strategic design thinking behind every angle, curve, and spacing in our new logo (though our Marketing Directors would LOVE to talk your ear off about it). We know you’re busy people, and our main intention here is just to let you know about the change, so you’re not completely thrown when you login to the platform tomorrow.
A Smarter Ads.txt Crawler
We supported the IAB Tech Lab’s Ads.txt since 2017, an industry-wide effort in promoting a more transparent adtech ecosystem. To stay up to date with this initiative, we updated our Ads.txt Crawler logic so that smartclip is able to regularly verify that our Ads.txt information is rolled out correctly on our portfolio. It’s not that we don’t trust publishers, we totally do! But we simply can’t have someone’s innocent typo turn us into martclip, otherwise, the DSPs won’t bid! Ads.txt has easily become a market standard, so regularly keeping it up to date is crucial as DSPs only bid on Ads.txt authorized inventory.
Creative Management API Update
Future publishers, as well as several existing clients, rely on using an API to streamline their working process. We’re all about simplification, so to help them out we will release an extension of the creative management API, which will support all the main Creative Types (including the ability to upload asset files). This will be the final puzzle piece that allows publishers to set up a campaign completely from start to finish, without logging into smartX. Talk about convenience! But seriously, if you are a Key Account Manager, make sure you share this news with clients who are using an API connection.
It’s important to note that we will stay backwards compatible with the current functionality, so there won’t be any disruptions to the current way of working. This is only one of several developments that we will release over the next few months to address the needs of future publishers.
Well, that was fun!
Always keeping you updated on smartX product releases (only now, we don’t have to wear pants to work),
smartclip Product Marketing Team