18 February 2026
HAMBURG, Germany – 18 February 2026 – smartclip, the adtech business of RTL Group, today launched a new corporate website for its agentic AI platform, Sidekicks, that fundamentally breaks from the traditional website model. Instead of browsing menus and pages, visitors to the site are greeted by an AI agent and invited to ask questions, transforming the website from a static brochure into a live, interactive product demonstration.
The new website is designed to match the shift in user behaviour driven by generative AI, where people have become accustomed to asking for information rather than searching for it. Visitors to get-sidekicks.ai can now engage in a direct conversation to learn about the Sidekicks platform, its specific AI agents, and their application in the media industry.
“When approaching the website, it became clear to us that conventional, navigation-led website concepts such as user journeys, menus, and content hierarchies fell short for marketing an agentic AI product,” said Shira Leffel, VP Marketing at smartclip. “We were trying to force a new behaviour—asking to learn—into an old container built for search. That led us to a different way of thinking: What if the website wasn’t just about the product, but was partly the product itself? That decision changed everything. It allowed us to design the experience around conversation, rather than navigation.”
The Sidekicks website is the first fully agent-first corporate site, representing a paradigm shift from search-and-navigation to ask-and-receive. Its primary function is to deliver immediate, relevant answers to questions about the platform and the company, while simultaneously showcasing Sidekicks’ core capabilities in a real-world setting. The site is powered by a dedicated AI agent built on Sidekicks’ technical foundation, leveraging open-source models and proprietary infrastructure.
Sidekicks platform itself provides media companies with a portfolio of focused AI agents that streamline workflows across the entire digital advertising value chain, while protecting proprietary business knowledge.
The new Sidekicks website is available at get-sidekicks.ai.
