29 April 2026
Hamburg / Paris, 29 April 2026 — smartclip, RTL Group’s adtech business, and M6 Unlimited, the advertising sales house for M6 Group, today announced that Groupe M6’s entire digital audio advertising inventory — including content from RTL, RTL2, and Fun Radio — is now available through smartx, smartclip’s ad serving and SSP technology platform.
This partnership fully supports Groupe M6’s ambitious growth strategy in the digital audio space and is designed to further strengthen monetisation of its premium content.
Close collaboration between M6 Unlimited and smartclip’s local and international teams ensured a smooth and efficient migration of inventory to the smartx platform, delivering results fully aligned with the project’s operational and commercial objectives.
Driven by a shared commitment to continuous innovation, smartx will be progressively enhanced through the co‑development of new AI‑powered agents and modules, enabling agencies and advertisers to simplify campaign management and optimise their media strategies.
The project also ensures the rollout of an advertising monetisation solution tailored to local market requirements, while fully aligned with the standards of the broader digital audio ecosystem.
Through this partnership, smartclip enters the French digital audio monetisation market, offering advertisers and partners a high‑performance, innovative technology solution.
Hortense Thomine‑Desmazures, CEO of M6 Unlimited, said: “We are delighted with this successful launch, which reinforces our commitment to combining operational excellence, service quality, and innovation for the benefit of our clients and partners.”
Thomas Servatius, Co-CEO at smartclip, added: “This success highlights how closely we work with our partners to tailor our technology to the unique needs of local markets and our commitment to delivering high-quality solutions to the French ecosystem. Together with M6 Unlimited, we are taking an important step in expanding premium digital audio advertising opportunities in France.”
About M6 Unlimited
M6 Unlimited is the advertising agency of the M6 Group, France’s leading multimedia group. With our 13 TV channels—including M6, France’s favorite channel, as well as W9, Gulli, and 6ter—our M6+ streaming platform, and our three radio stations, including RTL, France’s leading private radio station, as well as RTL2 and Fun Radio, we reach 94% of the French population every month. At M6 Unlimited, we push the boundaries of advertising to turn emotion into impact with one goal: to connect brands with our audience so they can stand out and establish a lasting presence. To do this, we create powerful, memorable, and tailor-made solutions: brand content, special campaigns, sponsorships, podcasts, influencer marketing, corporate partnerships, and events. M6 Unlimited. Advertising. Without limits. Learn more: m6unlimited.fr
About smartclip
smartclip is the adtech business of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices.
Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Amsterdam, and Paris. For more information: Please visit www.smartclip.tv and follow us on LinkedIn.
Press contacts
smartclip
Kathrin Müller
Tel: +49 (0) 40 286 686 117
E-Mail: kathrin.mueller@smartclip.tv
