25 June, 2021

And We’ll All Float on (Okay)

Caution: These updates were developed while daydreaming of pools, cool drinks, and giant flamingo floats.

smartclip character enjoys the summer heat by floating in the pool. Copy reads, I could get used to this.

Hey there smartxers, 

True multi-taskers, our product team pumped out some fresh developments while daydreaming of pools, cool drinks, and lounging on giant flamingo floats.

Curious as to what can be developed while in such a dreamy state of mind? Turns out a lot. So let’s dive right in!

Ad Rules making waves

The Ad Rules overhaul continues as we add new platform features that give media owners more control and flexibility to curate a user ad experience. This week, we’ve added Ad Rule Presets and a Content tab to the Ad Rules editor. 


The new Presets tab helps streamline the setup process and give an overview of which presets are available for an Ad Rule. The overview includes a Status toggle to make it easy to activate/deactivate a Custom Key Value preset. So, for example, if a user wants to activate a Custom Key Value which prevents ads from showing up on childrens’ content, they can simply select the “Exclude Kids and Sponsored” preset in the overview: 

In addition to this, there is a new Ad Rule Presets menu under Delivery Settings. This enables users to set up and manage the Custom Key Value presets that can apply to an Ad Rule.

In the Ad Rule Presets editor, users can: 

  • Name the preset and enter the Custom Key Value in the Basic tab.
  • See all Ad Rules that apply to the Owner Marketplace in the Ad Rules tab. Here, users can see the same filters in the Ad Rules menu item as well as activate/deactivate presets in the Preset Status column.

These presets eliminate the need for users to manually type in the same Custom Key Value targeting for their Ad Rules.


Additionally, users can now define the type of content an Ad Rule should apply to on a more granular level within the new Content tab. Here, users can insert Boolean expressions based on the Content Key Values imported from the MRSS feed in order to define the content criteria for an Ad Rule. For example, children’s content can have different ad settings than the rest of the inventory.

The Ad Rules grid will also have a new Content column that indicates if content targeting is used within an Ad Rule.

Finally, users can see the active presets and content targeting at a glance in the Basic tab under the Targeting Settings:

Commercial Settings drifting away

As part of the broader project to simplify the setup process for Demand Business Rules, we’ve removed the Commercial Settings tab in the DBR editor. So, what happened to all the settings that once lived within this tab? Don’t worry, we’re not making them walk the plank. We’ve simply relocated them to the following sections:

  • Financial Settings are now in the Basic tab above the Creative Approval section. Note that the Advertiser field has also been moved to be part of the Financial Settings:
  • Inventory settings will move to the new Inventory tab. This includes Optimized Inventory, Placements, Placement Group Targeting, Site Targeting, and Content Channels:  
  • Lastly, Creative Restrictions have moved to the Creatives tab:

Moving these settings did not change any functionalities nor did they impact any existing deals.

New tag type paddling in

In the Supply Device Settings under the Targeting tab (Creative Tags Targeting), a new tag type — Custom Creatives and System Templates — will be automatically added to all device settings with “VAST Video Standard” selected. Users can deactivate the new tag type at any time.

As a result, the ad server is now able to check whether custom and system template creatives may be served on the inventory. Prior to this update, these were treated the same way as “VAST Video Standard” creatives.

Device brand making a splash

Users now have the option to target on device brand as well as the device model in Direct Campaigns, Forecasting, Demand Business Rules, and Supply Device Settings. What’s more, they can also target all device models belonging to a brand. Previously, it was only possible to target on the device model. This change includes the addition of several brands, enabling more targeting options.

Forecasting sunny days

Inventory selection for Forecasting is now available for multiple Owner Marketplaces. This means that smartxers can now create and view forecasts spanning across all of their inventory instead of being limited to one Owner Marketplace per forecast. Users must apply the forecast once before being able to navigate to the Targeting and Inventory tab.

Yours in product updates and going with the flow,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager