5 July 2023
At smartclip, our cutting-edge adtech solutions are empowering brands to reach their target customers every day across all platforms and devices. So, obviously, to reach those target customers — and achieve high-quality KPIs and meaningful brand awareness in the process — we need to be ahead of the game when it comes to knowing where they are, what they are watching, and how they are watching it. And in recent years, more and more of them can be found via casual gaming.
Mobile devices are now an intrinsic part of our lives. And on those devices, casual games — easy-to-access games requiring relatively low skill levels and minimal time commitment — are offering entertainment to people from all demographics, whether they play during their commute, while waiting for an appointment, or while relaxing in the evening. At the same time, in-game ad formats such as rewarded video are giving advertisers the opportunity to reach those players with targeted, scalable campaigns delivering impressive KPIs.
However, navigating the complex gaming environment can be daunting for advertisers and agencies. In addition, there are often misconceptions about gaming — for example, that it is just a niche hobby for teenagers or advertising is only for brands with the budget for high-profile sponsorships.
In our experience, this could not be further from the truth. So to enhance understanding of casual gaming advertising and enable all advertisers and agencies to embrace its potential, we have released our new white paper — ‘Game On: Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads’. Drawing on our extensive in-house experience, and gathering together exclusive real-world data and contributions from industry executives, alongside facts and figures from the wider industry, the paper presents a comprehensive look at casual gaming from every angle — the games and the gamers, the ad formats and the KPIs, the misconceptions and the opportunities.
We also take an in-depth look at rewarded video, an in-game video ad type that offers a game-related boost after players have watched the full ad. This format has emerged as an effective, accessible way to reach the already highly engaged casual gaming audience. The reward they receive creates positive brand associations and also delivers an important value exchange, an advertising feature predicted to play an increasingly key role in successful campaigns as more immersive digital experiences evolve.
Whether you are an advertiser or agency taking your first steps into casual gaming or you are looking to maximise your existing gaming strategies, ‘Game On: Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads’ is designed to give you the insight, expertise, and knowledge you need to take your campaigns to the next level.
Casual gaming — particularly rewarded video — has become an integral part of smartclip’s holistic product offering, and we are already seeing brands of all shapes and sizes achieving success in this vibrant market. As casual gaming continues to evolve, we want to make sure its potential is accessible to all — so we encourage you to dive into our latest report to discover why casual gaming could be the perfect route to your target customers.