
18 August 2023
Display Ad Format Delivered always as one file,for JPG with a black background File Type PNG or JPG File Size Individual by format Third-Party Redirect No Third-Party Tracking Generally possible via smartclip anonymisation proxy for impressions and clicks. |
Requirements
The smartclip anonymisation proxy must not be recognised as “Fraud”. For this purpose, the proxy user agent (“smartclip-atv”) has to be approved by the tracking provider. Click trackers may not contain redirects to pages.
Yellow Button Interaction
Click-to-Microsite and Click-to-Video, maximum length of 55 seconds.
All formats can be used without interaction as a pure branding format.
Mandatory Requirements for All Display Advertising Formats
Supplementary Requirements for Interactive Ads
Animations
Physical Ads
Microsites / smartclip Template
Microsites / External Development (Custom Microsites)
smartclip reserves the right to stop the delivery of advertising material or microsites if:
In case of any interrupted deliveries, the smartclip support team will connect with the brand / agency in order to fulfil the planned campaign as soon as possible.
Visible for 10 seconds after switching into a new channel, the SwitchIn XXL (also known as L-banner) guarantees high attention levels for your advertising message. The format design is flexible and can be static, animated, dynamised by real-time data or interactive with a yellow button (click-to-video; click-to-microsite).
The product name for this format is SwitchIn XXL in Germany. In other markets different names might apply, for example Lanner in Italy.
SwitchIn XXL as Pure Branding Format
SwitchIn XXL with Interaction (Yellow Button)
In the different European countries, particular attention must be paid to the different advertising labels. On the following page you can download the templates for Italy, France and Spain. Interactive options such as click-to-video and click-to-microsite are currently possible with the SwitchIn XXL in Germany and Italy.
The product name for this format is SwitchIn XXL in Germany. In other markets different names might apply, for example Lanner in Italy.
Mandatory Requirements for All Display Ads
File Type JPG, PNG Dimensions 284x720px + 996x160px delivered as one file! File Size max. 250 KB Download Template Germany https://bit.ly/2B7ju22 Download Template Italy https://bit.ly/37OJXxw Download Template France https://bit.ly/3hNr8iN Download Template Spain https://bit.ly/2BqHcXh | SwitchIn XXL with Interaction Interactive ads require a call-to-action button including distinct labelling. For France and Spain to be approved and not yet available. Click-to-Video The start of the video must be clearly indicated with a respective label or notification, e.g. “Start video now”. Maximum video length of 55 seconds. Advertising disclaimers and safe area restrictions are mandatory! |
Available in Germany only
Visible for 15 seconds after switching channels and including a mandatory animation, the SwitchIn XXL Extended is the ideal format for more complex designs. In addition to the obligatory animation, the design can be further enriched with dynamic real-time data or the interactive feature of the yellow button (click-to-video; click-to-microsite).
File Type Gif or VPAID Dimensions 1280x720px delivered as one file! Display Duration 15 seconds File Size max. 250 KB Download Template https://bit.ly/3ejCtES | SwitchIn XXL Extended with Yellow Button Interaction In the case of interactive advertising media, a “yellow button” with the corresponding note must also be included Click-to-Video The clear text reference to the start of a video must be included in the advertising media, e.g. “Start video now” Maximum video length of 55 seconds. Advertising disclaimers and safe area restrictions are mandatory! |
Visible for 10 seconds after switching into a new channel, the SwitchIn Zoom offers the same features as the SwitchIn XXL with a larger branding area. The format design is flexible and can be static, animated, dynamised by real-time data or interactive with a yellow button (click-to-video; click-to-microsite).
File Type JPG, PNG Dimensions 1280x720px delivered as one file! File Size max. 250 KB Download Template https://bit.ly/2M0dY3v Advertising disclaimers and safe area restrictions are mandatory! | SwitchIn Zoom with Yellow Button Interaction In the case of interactive advertising media, a “yellow button” with the corresponding note must also be included Click-to-Video The clear text reference to the start of a video must be included in the advertising media, e.g. “Start video now” Maximum video length 55 seconds. |
The SwitchIn Masthead is an exclusive ad format displayed for 10 seconds directly after turning on the TV for the first time of the day. The maximum advertising space allows for creativity and the flexible design can be static, animated, dynamised by real-time data or interactive with a yellow button (click-to-video; click-to-microsite).
File Type JPG, PNG Dimensions 1280x720px delivered as one file! File Size max. 250 KB Download Template https://bit.ly/3eBkvOr Advertising disclaimers and safe area restrictions are mandatory! | SwitchIn Masthead with Yellow Button Interaction In the case of interactive advertising media, a “yellow button” with the corresponding note must also be included Click-to-Video The clear text reference to the start of a video must be included in the advertising media, e.g. “Start video now” Maximum video length 55 seconds. |
Available in Germany only
The SwitchIn Spot is shown directly after switching into a new channel and has a maximum duration of 10 seconds. The SwitchIn Spot is surrounded by a SwitchIn XXL frame (L-banner) with the TV channel branding and a countdown indicating the remaining duration of the spot.
Video Type MP4, H.264 Resolution 1920x1080px Profile 4.0 high, optimised for web Loudness ~-23 LUFS https://bit.ly/2tLtyat | Frame Rate 25fps Bit Rate 192/5000 KBit/s min. a/v Bit rate Spot Length max. 10 seconds |
Available in Germany only
The SwitchIn Bumper is shown directly after switching into a new channel and has a maximum duration of 6 seconds. The SwitchIn Spot is surrounded by a SwitchIn XXL frame (L-banner) with the TV channel branding and a countdown indicating the remaining duration of the spot.
Video Type MP4, H.264 Resolution 1920x1080px Profile 4.0 high, optimised for web Loudness ~-23 LUFS https://bit.ly/2tLtyat | Frame Rate 25fps Bit Rate 192/5000 KBit/s min. a/v Bit rate Spot Length max. 6 seconds |
The Target Spot replaces the last position of an ad break by delivering a single addressable video ad into the broadcast stream. This first step of personalising the classic ad break offers a wide range of targeting options for your video advertisement.
Video Type MP4, H.264 Resolution 1920x1080px Profile 4.0 high, optimised for web Loudness ~-23 LUFS https://bit.ly/2tLtyat | Frame Rate 25fps Bit Rate 192/5000 KBit/s min. a/v Bit rate |
A click-to-video campaign combines display and video elements. The yellow button interaction actively engages the viewer and thus increases the advertising memory. The yellow button field appears on the addressable display ad and by clicking it on the remote control, the full commercial can be viewed.
Video Type MP4, H.264 Resolution 1920x1080px Profile 4.0 high, optimised for web Loudness ~-23 LUFS https://bit.ly/2tLtyat Advertising disclaimers and safe area restrictions are mandatory! | Frame Rate 25fps Bit Rate 192/5000 KBit/s min. a/v Bit rate Spot Length max. 55 seconds Videos of 55 seconds or longer must be switched to a microsite. |
Addressable TV microsites must comply with the HbbTV / CE-HTML standard.
The development of HbbTV microsites requires appropriate know-how and access to HbbTV devices for development and testing. All microsites are hosted on the smartclip infrastructure and undergo a technical check on various TV sets before going live.
Creation of Microsites with smartclip Templates smartclip enables the production of microsites based on standardised templates The lead time and implementation effort can thus be minimised to 5-10 days Recommendation Download templates here: Microsite Basic https://bit.ly/3et7hDe Microsite Advanced https://bit.ly/2XG4tfd | External Development of Microsites (Custom Microsites) Generally, the development of microsites by external service providers is possible smartclip checks all microsites on different HbbTV devices to ensure error-free operation smartclip accepts no responsibility for delays caused by incorrectly created microsites |
smartclip offers standardised templates for quick and easy microsite implementation, as a basic microsite or as an advanced microsite with a gallery.
Once graphics, videos and static images are delivered as specified, smartclip can take care of the implementation, technical control and live placement of the microsite as well as of the tracking and reporting, via the programme “Matomo”. The lead time is 5-10 working days from delivery of assets until the ad goes live.
Premium Features
The integration of further dynamic elements (e.g. external databases, dealer search, competitions) is possible subject to consultation with the smartclip team.
Basic Microsite Example
Advanced Microsite with Picture Gallery / Video Gallery Example
Notes for all Microsites
File Type JPG, PNG Dimensions 1280x720px Download Basic Template https://bit.ly/3et7hDe Download Advanced Template https://bit.ly/2XG4tfd Advertising disclaimers and safe area restrictions are mandatory! | Advanced Microsite Picture Gallery Images for picture gallery (PNG or JPG, max. 200 KB) Thumbnails (PNG or JPG, max. 100 KB) Focus / highlight color Advanced Microsite Video Gallery Videos (MP4, H.264, 1280x720px, 25fps, Profile 4.0 high, 192/1800 Kbit / s max. A / v bitrate, web optimised, loudness ~ -23 LUFS Thumbnails (PNG or JPG, max. 100 KB) Focus / highlight color |
When creating microsites by external developers and agencies, a lead time of at least 10 working days must be observed from the material handover to smartclip until they go live.
This is a representative selection of test devices, however, errors on individual devices cannot be ruled out.
Recommendations & Notes Video player features: stop, pause, start (fast forward and fast rewind) Fullscreen / split screen toggle Preview images are available for all assets and are displayed correctly Preloader: The app and videos display the battery status Appearance Fonts, image sizes and user experience are optimised for TV screens | Informations & Tools General HbbTV specifications https://www.hbbtv.org Firefox HbbTV plugins Fire HbbTV Dev Environment https://chrome.google.com/webstore/detail/hybridtv-dev-environment/ljmkgjilkcmdokbgofbmjnkobejhhapc Hybrid TV viewer https://addons.mozilla.org/en/firefox/addon/hybridtvviewer/ Validators https://hbbtv-live.irt.de/validator/ |
Notes for all Microsites
Video Encoding 2Mbit/s maximum; smooth playback on all devices, correct scaling and positioning of the videos MP4, H.264, 1280x720px, 25fps, Profile 4.0 high, 192/1800 Kbps max. a / v bitrate, web optimised, loudness ~ -23 LUFS – see https://bit.ly/2tLtyat Image File Background image max. 200 KB Thumbnails max. 100 KB | Navigation, Active Elements and Submenus Navigation path must be understandable and functional All active elements must be selectable Submenus must have a “back” button Design and usability must be optimised for TV use Adequate loading times for launch and interactions |
The Requirements are Specific to Germany
A navigation bar must be included on the microsite. The red button has the function of closing the microsite, the green button leads to the homepage of the TV channel (only applicable for RTL, VOX, VOXup, RTL Nitro, RTLplus, Super RTL and n-tv) and the blue button opens information on data protection and imprint. The advertiser has to provide the legal notice copy.
[TRX_ID]
Matomo Tracking ID. The value must be read from the microsite and set
[CHANNEL_ID]
[MODE]
Matomo data protection mode (soft / silent / strict). The value is used for the Matomo opt-in / opt-out functionality
smartclip Microsite Templates
Custom Microsite
Microsite GDPR Compliance
In order to comply with the current GDPR, microsites in some countries (e.g. Germany) have to offer a function for Matomo opt-In / opt-Out. Instructions for this can be found here: https://bit.ly/3cy1qLe
Standard Tracking Features
Matomo Script Tags for Microsite Tracking
The ID is transferred to the microsite via GET parameters (“trxid”). The parameter must be read from the microsite and set.
<script type=”text/javascript”> var _paq = _paq || []; _paq.push([“setDomains”, [“*.cdn.smartclip.net”]]); _paq.push([‘trackPageView’]); _paq.push([‘enableLinkTracking’]); (function () { _paq.push([‘setTrackerUrl’, ‘https://trax.smartclip.net/matomo.php’]); _paq.push([‘setSiteId’, ID]); var d = document, g = d.createElement(‘script’), s = d.getElementsByTagName(‘script’)[0]; g.type = ‘text/javascript’; g.async = true g.defer = true; g.src = ‘https://trax.smartclip.net/matomo.js’; s.parentNode.insertBefore(g, s); })(); </script> |
Matomo Custom Trackings for Microsites
The following custom tracking is also available:
To do this, the following JavaScript code snippets must be added to the respective event handlers on the microsite:
<!– Impressions/Actions –> _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,’Page_[Name]’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,’Video_[Name]’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,‘Image_[Name]’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,’Info’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,’Privacy’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,’About’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,’Close’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,‘Search’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Impression’,‘Purchase’]); <!– Video View-Through Tracker –> _paq.push([‘trackEvent’,’Custom Tracking’,’Video_[Name] VT’,’Start’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Video_[Name] VT’,’25%’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Video_[Name] VT’,’50%’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Video_[Name] VT’,’75%’]); _paq.push([‘trackEvent’,’Custom Tracking’,’Video_[Name] VT’,’Complete’]) |
Delivery of Advertising Material and Communication During the Campaign
smartclip Addressable TV
Campaign Management
Contact Europe
Mail: demandops-eu@smartclip.tv Mail: adsinternational.atv@smartclip.tv