16 February 2024
It’s no secret that media consumption trends, habits, and behaviours, are constantly changing. Whether it be worldwide pandemics or new technology hitting the market, we’re constantly forced to predict, adapt, and react to whatever the industry throws at us.
Given the magnitude of the pandemic, we became curious as to how — and if — the event affected the industry and media consumption habits as a whole. With that curiosity and our general passion for the industry, we decided to commission the New Life of the Living Room research initiative. During this 2022 Cannes Lions panel, Shira Leffel, Executive Director Marketing & Product Education at smartclip; Cammy Cronin, Senior VP of Global Ad Sales Strategy at NBCUniversal; Sebastian Busse, Broadcaster & OEM Development Director; and Daniel Bischoff, CMOO at RTL AdAlliance, discuss findings from the research, differences between European and US consumption habits, and how the living room has once again become the epicentre of media consumption.