15 May 2023
Digitisation and changes in consumption behaviours are fundamentally changing the entire TV advertising industry.
Advertisers are eager to apply the data-driven tactics of online advertising to their TV strategies. At the same time, Silicon Valley giants have made significant advances to gain control of the big screen. This is all placing pressure on broadcasters to adapt and reassert their role in the industry.
That’s where we come in. Introducing, the fully Addressable TV ad break — the real-time, targeted substitution of any or all ads within the linear TV ad break, tailored to a single device.
With the fully Addressable TV ad break, broadcasters gain unique selling points such as
- Granular targeting capabilities
- Efficient control features
- And personalised ad messaging
This is achieved, all while ensuring an uninterrupted viewing experience.
Gain access to adtech and TV monetisation tools built for the future with smartclip.