12 April, 2021

A Meteorologist Walks into a Bar (Chart) 📊

Forget the snow, hail, and other unidentifiable precipitation outside. Head into the glorious indoors for platform updates instead!

smartclip character holds umbrella being blown away by hurricane. Copy reads, Live in Europe they said, itll be fun they said

Hey smartxers,

We’re usually not the small-talk type but how about that weather, huh? There are not enough English words to describe the temperamental weather we’ve seen across Europe over the last few weeks (we’re talking sun, rain, snow, and hail — all in one day). There are plenty of Dutch words, though, if you’re interested in broadening your bad-weather vocabulary.

It’s Raining Widgets 🙌 (Hallelujah!)

We are thrilled to present some new platform tools that’ll give smartxers more visual insights into KPI performance. Introducing, Stacked Bar Chart and Time Span Comparison (that’s your cue to jump for joy)! 

Stacked Bar Chart

This bar chart is not a seating chart at the bar (but if that’s what it takes to open the pubs again, we’re listening). That said, this widget is your new pal if you want to view the composition of various KPIs based on a percentage. The stacked values add up to 100% and are useful for comparing all available items in one dimension based on the selected KPI. In the example below, we selected data from the previous month to view the impressions by Deal Type. 

Time Span Comparison

There are no secrets when it comes to the Time Span Comparison chart. It does exactly what you expect —compares individual KPIs over different time spans. In the example below, we compare the impression data from the previous month to the impression data from 2 months ago. 

These widgets can be found in the Reporting UI and are available for export as a .png and .svg. You may also export the data as an Excel or .csv file without imagery. Please note that these widgets, like other dimensions and KPIs, will only appear on your dashboard by request. Additionally, the KPIs available in the dropdown are based on the KPIs users have access rights to. 

Geo Deprecation Warning ⚠️

We regularly update geo targeting data based on information provided by our data partners. This can sometimes lead to cities (and in rare cases regions) to no longer be available for targeting. Previously, these changes were only shown in the targeting selectors after the cities/region had already been removed. After tomorrow’s release, users will see a warning in both the UI and API before the geo is removed/deprecated or archived.

A Drizzle of Improvements 🌧️

  • Flashtalking: Creatives that are encoded with our Flashtalking encoding service will now display the campaign ID in the Creative editor in the Demand tab. This improvement specifically helps the Spanish Demand team to link the encoding service ID with the smartx creative ID which is essential for their invoicing. Olé!
  • GDPR: We’ve added new GDPR parameters and macros to our external tracking so that we can efficiently receive relevant GDPR information when our pixels are implemented in external environments. 
  • Creative Approval: Creatives previews in the new Creative Approval tool will now display file sizes for VAST/Video and VAST/Audio creatives in the Info tab. This will make creative selection easier for cases where the file size is a determining factor as to whether it can run or not. 
  • Forecasting: Audience targeting in the Forecasting UI never worked so we’ve moved the audience targeting into the custom KVP targeting.

Yours in smartx updates and layering up to avoid another short shorts in a hailing blizzard incident 🥶,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager