3 March, 2021

This update is out of this world! πŸ‘©β€πŸš€

We are delighted to report that our latest smartrover expedition into VAST cyberspace was a success!

Greetings smartlings πŸ‘½,

We are delighted to report that our latest smartrover expedition into VAST cyberspace was a success! 

After an arduous journey, we emerged from a new galaxy that supports the new Video Ad Serving Template (VAST) protocol sub-versions in outgoing bid requests. This includes the sub-versions of VAST 4 according to the AdCOM standard. So, VAST 4.1 and VAST 4.2, as well as VAST Wrapper 4.1 and VAST Wrapper 4.2, have been added to the outgoing bid requests. 

What does this vast amount of VAST mean for DSPs? Including these sub-versions allows DSPs to identify the support of the individual VAST 4.x sub-versions, making it possible to bid on the relevant bid requests. 

Talk about a VAST perseverance πŸ‘©β€πŸš€! 

Yours in smartx updates and anticipating the next time our smartrover phones home πŸ‘†,
smartclip Product Marketing Team 

Nicole is the Product Marketing Manager for smartclip Europe responsible for developing and executing the messaging for smartclip products. She has a passion for transforming complex technical topics into digestible and relatable content. Nicole has been a part of the adtech industry for six years, having worked in the United States, Sweden, and the Netherlands.Β 

Nicole Gallegos
Product Marketing Manager Europe