2 July, 2020

Hey there smarty pants 👖, check out the latest on HbbTV

As the worlds of TV and digital converge, we thought it would be smart to make our HbbTV package compatible with our digital SDK.

Image of a woman waving, wearing a pair of large smartclip-red pants. Copy on image reads, Hey there, smarty pants!

Hello smartclippers [emphasis intentional],

As smartclippers, we got all the smarts. Our clips are smart, our x’s are smart, our grids are smart, our API’s are smart, our TVs are smart, our people are smart…

Parody image of a traditional human anatomy skeleton chart entitled, the anatomy of a smartclipper. The chart points to various parts of the skeleton replacing scientific terminology with smart labels including: smart ideas, smart talker, smart heart, smart at the core, smart reading material, smart phone, smart stance, and smartly grounded.

Heck, everything we do and create is smart 🤓! 

So here’s the latest smart update… 

Our HbbTV package is now compatible with the smartclip SDK, which to no surprise is known as smartclientcore.  

For those of you who need a refresher, we took over STAF (SmartTV Advertising Framework) from IP Duitsland in 2016, using it to replace smartclip’s UTAI. No need to get caught up in the acronyms, just know that these smartclip products allowed video advertisements to run on connected smart TV devices.

Fast forward to today, and the world is powered by smart TVs (Good luck finding a “dumb” TV at the store), bringing TV and digital closer than ever before. We decided to consolidate our SDK by replacing STAF with smartclientcore, which helps us avoid double work on VAST parsing logic and the increasing complexity of the VAST standard. Smart move! 

In addition to being the new base for our HbbTV package, the smartclientcore is also the base for our existing smartclip mobile SDKs (Android, iOS, and tvOS) as well as the smartclip Out-Stream player. The new HbbTV code is 100% unit tested and enables advertisements based on IAB standards. It focuses on processing VAST and does not include any graphical user interface. The code can be easily used in combination with a wide range of player technologies that can be controlled via an API.

The complete HbbTV/CE-HTML package consists of smartclientcore, a simple reference HbbTV App, and corresponding documentation.

The smartclientcore JavaScript library can be used for all platforms which allow JavaScript and (CE-)HTML/CSS for building smart TV apps, for example Samsung, LG, and many others.

How’s that for smart

Yours in SDK updates and possibly quizzing you on how many times we said “smart” in this newsletter, 

smartclip Product Marketing Team

Nicole is the Product Marketing Manager for smartclip Europe responsible for developing and executing the messaging for smartclip products. She has a passion for transforming complex technical topics into digestible and relatable content. Nicole has been a part of the adtech industry for six years, having worked in the United States, Sweden, and the Netherlands. 

Nicole Gallegos
Product Marketing Manager Europe