29 September, 2021

“Meetrics” Not “Meatrics”, Silly 🤤

New Meetrics integration not to be confused with Meatrics.

smartclip character jumps for joy in the sky as she thinks about food. Copy reads, mmm, meatrics. Im in heaven.

Hey smartxers,

Funny story… when our product team first started chatting about integrating Meetrics, we heard “meatrics”. Instantly, some of us (kudos to our beloved vegetarian and vegan colleagues for keeping things professional) went to a heavenly, happy place where data analytics meets (pun not intended) an unlimited buffet of carnivore’s finest. 

After racing to our colleagues to learn more details, we were slightly bummed to discover that meat was indeed off the table… but of course, after lunch, we came to our senses and realised just how fantastic a Meetrics integration would be for our platform users. 

So here’s the scoop (no, not ice cream, sorry)… 

Meetrics viewability data

A few weeks ago, we announced that users could now report on Moat viewability data directly in the smartx platform. Now, we’ve added Meetrics viewability data to the mix, giving users the complete viewability package!

The following Meetrics KPIs are now available in the system:

  • Meetrics Measurable Impressions
  • Meetrics Viewable Impressions
  • Meetrics Viewability Rate

The new KPIs can be combined with the following dimensions:

  • Campaign 
  • Creative 
  • Demand Network 
  • Line Item
  • Line Item Bundle
  • Network
  • Placement Group
  • Placement
  • Publishers
  • RTB Creative
  • Site Type
  • Demand Type

Sometimes it seems like our tummies are writing these updates, 

smartclip Product Marketing Team

Shira Leffel

Shira Leffel is the Executive Director Europe Marketing and is responsible for leading the central European marketing department at smartclip. She has lived and worked in the United States, Canada, Israel, Mozambique, Brazil, and now Germany. Shira comes with extensive experience in marketing for B2B technology startups. She has built out marketing teams and strategies—her core expertise lies in content strategy, most notably inbound content marketing. Shira graduated Summa Cum Laude and First in Class with an M.A. from Tel Aviv University, and First Class Honours with a B.A. from the University of British Columbia.

Shira Leffel
Executive Director Europe | Marketing