17 January 2022
Funny story… when our product team first started chatting about integrating Meetrics, we heard “meatrics”. Instantly, some of us (kudos to our beloved vegetarian and vegan colleagues for keeping things professional) went to a heavenly, happy place where data analytics meets (pun not intended) an unlimited buffet of carnivore’s finest.
After racing to our colleagues to learn more details, we were slightly bummed to discover that meat was indeed off the table… but of course, after lunch, we came to our senses and realised just how fantastic a Meetrics integration would be for our platform users.
So here’s the scoop (no, not ice cream, sorry)…
Meetrics viewability data
A few weeks ago, we announced that users could now report on Moat viewability data directly in the smartx platform. Now, we’ve added Meetrics viewability data to the mix, giving users the complete viewability package!
The following Meetrics KPIs are now available in the system:
- Meetrics Measurable Impressions
- Meetrics Viewable Impressions
- Meetrics Viewability Rate
The new KPIs can be combined with the following dimensions:
- Demand Network
- Line Item
- Line Item Bundle
- Placement Group
- RTB Creative
- RTB DSP
- Site Type
- Demand Type
Sometimes it seems like our tummies are writing these updates,
smartclip Product Marketing Team