23 September, 2022

Serena Williams, whiplash, and product updates 🎾

smartclip is stepping up to serve you some updates we are sure you’ll love.

smartx character jumps in the air against tennis ball background. Text reads, Check out our latest updates. We promise it is worth all the racquet.

Hey smartx-ers,

We don’t know about you, but we can’t get Serena Williams’ last match of her career out of our heads. For one, our necks are still stiff from 3 hours and 5 minutes of tennis-spectator whiplash.

WHAT. A. GAME. If you haven’t seen it, it’s definitely worth the replay (you can watch it on Discovery+ and let us know how our pre- and mid- rolls are delivering 😉🙃). But in all seriousness, we will miss the GOAT for all that she represents as an athlete who changed the game of tennis forever. While we might not clock at 128.6-mph, we’ll (slowly) serve you up the latest product updates.

An update served straight down the line

Within smartx, media cost CPM and tech cost CPM must always be accurately defined in Demand in order to ensure correct user margins. Currently, costs are displayed only at the line item level, making it easy for errors to occur when building campaigns. To counteract this, we have now added the Technology Cost CPM and Media Cost CPM in the Line Item Overview to make the cost settings more transparent for the user. 

The new columns are hidden by default. To view, go to Demand and General. Under Line Item Overview, the user can click on the edit icon of a column to select which columns should be visible. There, the user may add Technology Cost CPM and/or Media Cost CPM. All currencies are shown in campaign currency. Media Cost CPM is only available for direct line items.

Ready, set, match!

Within Demand and Programmatic we have added a new optional filter and column “Ad Productin the Business Rules grid. The change was made in order to make it easier to filter for ad product and sub product specific deals.

Yours in product updates that serve like Serena,
smartclip Product Marketing Team

Elana is the Product Marketing Manager at smartclip Europe and is responsible for platform/product communication and marketing. She enjoys turning complex technical topics into relatable and engaging content.

Elana Harrison
Product Marketing Manager Europe