12 February, 2021

Five ✋ Minute Push Time 🎉

The push time for smartx has decreased by nearly 82%. That’s a lot of percents, people!

Hey smartx-ers,

We are delighted to say that the push time for smartx has decreased by nearly 82%. That’s a lot of percents, people! 

This means that all Supply or Demand changes that are relevant for the adserver / SSP delivery will be live much faster. We’re talking 5-7 minutes as opposed to the agonizing , 30-40 minutes it used to take. 

If that’s not cause for celebration, we don’t know what is! (Seriously, we don’t know what celebrations are anymore.)

Cheers!
smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager