12 February, 2021

Five โœ‹ Minute Push Time ๐ŸŽ‰

The push time for smartx has decreased by nearly 82%. Thatโ€™s a lot of percents, people!

Hey smartx-ers,

We are delighted to say that the push time for smartx has decreased by nearly 82%. Thatโ€™s a lot of percents, people! 

This means that all Supply or Demand changes that are relevant for the adserver / SSP delivery will be live much faster. Weโ€™re talking 5-7 minutes as opposed to the agonizing , 30-40 minutes it used to take. 

If thatโ€™s not cause for celebration, we donโ€™t know what is! (Seriously, we donโ€™t know what celebrations are anymore.)

Cheers!
smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicoleโ€™s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager