10 August, 2021

Go Gold or Go Home 🥇

Our new contextual targeting module scores a perfect 10!

Hey smartxers,

The Olympics have come and gone and we hope you had an enthralling time critiquing the athletes from your sofa. It seems that yelling at Olympians has become a sport in and of itself. 

Was that supposed to be a double backflip? Not impressed. We demand perfection. And those synchronised divers? More like sync-no-nised. 

No, but really, time for us and all those news anchors to give these young, world-leading athletes a bit of slack. They are, after all, the best in the world. Speaking of world-leading… 

We know of one performer that’s heading straight to the top: the smartx platform! 

(Cue the cheers) 

🥇Perfect 10 for Contextual Targeting

Claiming the gold medal this week is the new brand safety and contextual targeting modules that are live in smartx! Last month, in cooperation with DoubleVerify, we announced the integration of enhanced brand safety and contextual targeting in smartx. This release made it possible to apply categorical targeting via Custom Key Values while setting up a campaign/deal. It was a great interim solution but now, we can move on from this workaround with new sections in the campaign/deal editors for brand safety and contextual targeting!

You don’t need to jump any hurdles to use the new “Contextual Category” and “Brand Safety Category” modules. They can both be found in the Targeting tab of the campaign/deal editors, below the other targeting options. Each predefined category is available for selection to serve on requests that match any or all selected categories. Please note that these categories are predefined and new ones cannot be added via the UI.

In the example below, we target any category relating to Olympics and Swimming. This means either category will be included in the targeting. Conversely, if we target all selected categories, only content pertaining to both the Olympics and Swimming will be included. 

For contextual targeting, users can choose to either include (whitelist) or exclude (blacklist) certain categories, whereas the brand safety dialogue only allows users to exclude categories. 

Silver and bronze improvements

  • ​​🥈Billing Type: The Billing Type column has been removed from the Financial Settings grid in the Demand Business Rules editor. From now on, it will simply be listed under the Financial Settings.
  • 🥉Revenue Recognition: We’ve adjusted our Revenue Recognition reporting template to also include planned line items that have not started yet. This makes sure that overall booked volumes, as well as overall contract amounts, are displayed. Before we made this change, only running line items were included in the template.

Yours in smartx updates and encouraging everyone to be nicer to Bob,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager