7 December, 2020

This Will Make You Dance (Or Blush 😳)

Platform improvements that are guaranteed to Spice Up Your Life.

This will make you dance

Hey there smartxers,

It’s that time of the year again! You know, the time when Spotify analyses your user data and sends you a list of your top genres, artists, and songs for the year. Some people share their stats on social media as a badge of honor — bragging about their eclectic taste in Indie Poptimism. Others, however, could have sworn that they only played that Spice Girls song once this year — and it was only to make a point during a dinner discussion — so how on earth did Say You’ll Be There make the top 5?! (Hypothetical situation, of course.)  

Well, if there’s one thing we’ve learned from working in adtech, it’s that data doesn’t lie 😜.

On to this week’s product update!

smartgrid comes ‘round

We recently introduced smartgrid! This week, we have some small feature updates that will aid in turning smartgrid into a self-service product. Users with access to the owner marketplace of a line item will be able to see the associated priority layer in the Direct Campaign editor as well as the Line Item / Bundle grid. 

In the Line Item editor, the Ad Priority and Priority Layer will be visible in the Delivery tab.

Ad priority layer

In the Line Item / Bundle grid, you can find the Priority Layer by hovering over the Ad Priority column.

Ad priority and priority layer

As mentioned last week, the smartgrid setup is only recommended for marketplace owners with a unique sales strategy where their supply is open to multiple demand marketplaces.

Line Item Types wannabe seen

The line item type (which is inherited from the ad type, the demand type, and the goal type) will now be visible in the Basic tab of a line item as well as the Direct Campaign editor grid. This will share a column with the delivery mode, titled Mode/Type (see screenshot below).

Line item types

Notice additionally, we will rename the following delivery modes:

  • Line Item Delivery w/o Auto-Stop will become Line Item Delivery
  • Line Item Delivery with Auto-Stop will become Auto-Stop
  • Bundle Delivery will remain the same

This will allow users to easily differentiate the type of line items in a line item bundle.

Say the TCF consent macro will be there

Data consent enthusiasts can be GDPRoud to know that we can now run an automatic check on Demand Business Rules and Direct Creatives to ensure that the IAB consent macro is included. This will streamline the process of forwarding incoming Transparency and Consent (TC) strings to downstream partners. In the case that the IAB consent macro is not present, users will receive an alert in the smartx UI. The alert will not be enabled if GDPR does not apply to the Creative or Demand Business Rule and if GDPR applies will only be shown once per Creative or Demand Business Rule.

This check will identify whether the TC string is included in the following links:

  • External trackers or 3rd party wrapper URLs for Direct Campaign creatives
  • External trackers for Demand Business Rules 

If not, the following message will be shown when storing the creative or Demand Business Rule:

GDPR check

Spice up your Financial Settings grid

We’ve simplified the Financial Settings grid under the Commercial Settings tab of the Demand Business Rule editor. The new view will only show the Appnexus ID column if the deal is synced with Appnexus/Xandr. Similarly, the Tech Costs column will only appear if there are any tech costs associated with or available for the deal.

Financial settings grid

The Name, Margin, and A-Discount columns have been removed from the grid, giving users a new view that only shows the most useful and relevant information for each deal. Please note that the Name and Margin information will still be stored, just not visible on the grid. A-Discount will be visible above the grid if it is greater than 0 (as shown above).

Never give up on the minor updates

  • Supply folks only use CPM as the Cost Type when setting up a Supply Business Rule. However, the current setup includes CPC and CPV as Cost Type options as well. We removed this extra baggage so that CPM is the only available Cost Type for Supply.
  • A new creative report will be sent to Spain and LATAM folks from smartx. This will replace the old report that was previously pulled from smaracd. The report will contain the same information and be delivered by FTP, so the transition should be seamless.

Yours in smartx updates and grooving into 2021,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager