28 October 2022
Somehow, Tom Cruise always seems to make impossible missions possible. He’s piloted fighter jet planes, jumped out of buildings, hung off the side of a mountain, and, most importantly, made us care about beach volleyball. (Maybe that’s why he was honoured at the Cannes Film Festival last week.) Now your mission, smartx-ers, should you choose to accept it, is to keep reading this newsletter 😉. Our geo targeting update will help you get the job done, no stunt double required.
No more missing that loving feeling
Geo targeting within smartx currently requires a match on all levels where the geo targeting is set. This means, for example, when both region and city targeting is selected, only users located in at least one of the cities and at the same time located within one of the regions will be targeted.
However, sometimes there are more complex geo targeting requirements in a deal or a campaign. For some advertisers, it might make more sense to target users that are located within a specific region or a bigger city within a different region. Previously, this was not possible by using the country, region, and city targeting options within smartx. This change will be applied in Demand Business Rules first and will be applied to direct campaigns and forecasts in future releases.
The new Geo targeting combines the previously separated Country, Region, and City settings in the Targeting menu. Users will now have a Match all option (where the location must match at least one of the selected Countries, Regions, and Cities at each level) and a Match one option (to match at least one selected entry within a Country, Region, or City). This update is also supported in the smart Booking API.
Tom Cruise is fast, but smartclip is faster. We’ll have you getting the job done with time to spare using our line item bundle update. The Line Item Bundle suite was developed as a way to streamline the setup from the bundle level that would automatically apply settings to all line items within the bundle. Previously, however, the start date and end date settings on a single creative could only be refined at the line item level.
We have now made adjustments within the direct campaigns so that for line item bundle Creative presets, it is possible to define an individual start and end date per creative.
Please note that only when the creative time frames that are defined at the bundle level are also found within the individual line item time frame, will the presets then be used within the line items.
Yours in product releases/updates and bringing back aviator sunglasses,
smartclip Product Marketing Team