28 October 2022
Hey smartxers,
Gather ‘round — it’s time to unbox a nifty new update! Trust us, this unboxing will be better than the typical “unboxing” videos where influencers narrate themselves opening a box of free stuff. This unboxing will instead benefit you, the users of smartx!
However, we won’t argue if you feel inspired to send us free stuff. We’re not picky… like a Rolex is fine or whatever 🤷.
Refactoring creatives
Out of today’s box is a lovely refactoring of VAST Companion creatives to reduce the complexity of the code structure. While there are no changes in functionality, you may notice some cosmetic and structural changes to the VAST Companion editor so that it’s aligned with other VAST creatives. This includes:
- A new Status toggle to replace the dropdown menu in the Basic tab
- Moving the size, Resource Type, and related fields from the Creative section to a new Asset section in the Basic tab
- Moving the Additional Trackers section from the Basic tab to a new Tracking tab
- Moving the Master Creative Assignment to a new Master Creatives tab
These enhancements will make it easier for the ad server to support new creative types in the future.
That’s all for this week!
Yours in smartx updates and crossing our fingers that the next unboxing will include puppies 🐶🐶🐶,
smartclip Product Marketing Team
Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.
Nicole Gallegos
Commercial Product Manager
