7 June 2022
Eurovision was this weekend, or as we experienced it in Germany, “Zero-vision”. 😭 Despite Germany’s disappointing lack of votes, there were plenty of amazing songs ( such as Norway’s “Give That Wolf A Banana”) to raise our spirits and keep us dancing. Do you know what else will be music to your ears? These new smartclip updates! Stay tuned!
The real “Sound of Beauty” is all about how smartclip has made users’ lives easier, again! In the Third Party Tracker section, under the Advanced tab of the Demand Business Rules editor, users will no longer need to manually replace the cachebuster macros that are present in third-party tracking URLs. Instead, they will be automatically replaced with the corresponding smartx macro, reducing the manual workload.
Singing our praises as we add new media types
Will we get extra points for this? A new Media Type dimension (API identifier: media_type) is now available for Video, Audio, and Display creatives. This applies to the Reporting UI and smart Reporting API.
Additionally, we will adjust the Context reporting dimension so that our video placements align with the following values:
|0||In-stream: played before, during, or after streaming video content|
|1||In-Article: loads and plays between editorial content|
|2||In-Feed: found in content, social, or product feeds|
|3||Interstitial/Slider/Floating: covers part or the entirety of screen area, but is always visible while displayed|
|4||In-Banner: exists within a web banner that leverages banner space to deliver video creative assets|
All other values will be treated as ‘unknown’. The update is planned for 1 June, so stay tuned!
Ja Ja Ding Dong, “Contact Class” for NGO!
Our list of reporting tools is growing long(er) in NGO. Users can now use Contact Class in the Campaign Editor to identify how many devices have seen an ad for a specific number of times. This can be seen as a type of frequency capping that is commonly used for ATV campaigns. In the example below, you can see that 85711 unique devices have seen the ad 1 time, and 228 unique devices have seen the ad 5 times.
This KPI will aid in post-campaign analysis and eliminate the need for tech teams to manually pull this information from the system. Coming to you live from our headquarters, this is smartclip, signing off!
Yours in product releases/updates and extravagant musical productions,
smartclip Product Marketing Team