23 November, 2020

Guess Who’s Back?

Turns out that the server-side unwrapping life ain’t for everyone, so the smartx feature is now optional for creatives where the service does not apply.

Yo yo smartxers,We back! The crowd went wild when we released Server-side Unwrapping earlier this year. That is, everyone except a certain Creative Type…

Not to name names but some VAST / Video creatives that have the resource type 3rd Party Ad, claimed that unwrapping just ‘isn’t their thing.’ 

We know full well that the thug life ain’t for everyone. So, we givin’ y’all a checkbox option in Creative setup to make it easy for you to disable Server-side Unwrapping. Haters gonn’ hate!  This checkbox, labeled Unwrapping, can be found under the Asset section in the Basic tab.

Please note, this checkbox will only appear when the Creative Type is VAST / Video and the Resource Type is 3rd Party Ad.

Anotha one ☝️

  • Our recently released Targeting Presets tab now has API support. Spread the word to ya mother (or API users).

Peace out S Town!

Yours in smartx updates and keepin’ it real homies,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager