21 October, 2020

We’ve Been Doing Some Sole Searching 👞

smartx now supports advertiser domain inclusions for sponsored inventory. What’s that got to do with clogs? Wooden you like to know!

Image showing a clog store front with a woman carrying a bag of her new clogs. Name of store reads, Klaas’ Klompen. A sign by the store states the orthopedic wooden clogs are the new trend for 2020.

Hallo smartx-ers,

When we learned that this week’s release benefits our Dutch publishers, we immediately dropped our stroopwafels and biked to the nearest “klompen” store to buy some wooden clogs. Luckily there wasn’t a line — either because of COVID restrictions or perhaps the Dutch aren’t as into wooden shoes as we thought… Either way we’re excited to share these updates in style 😎.

To clog or not to clog 🤔

Broadcasters who run sponsored content need to make sure that conflicting advertisements do not run on the sponsored inventory. We basically don’t want to see a Crocs Clogs pre-roll when we’re watching a documentary about how Klaas’ Klompen (a local Dutch shoe shop) is bringing wooden clogs back to the mainstream with their orthopedic wooden design. 

We originally addressed this potential situation in smartx by excluding different IAB categories such as Style & Fashion via the Supply tab (if we’re allowed to consider clogs fashion 😳). We’re taking this a step further to allow for more specificity by whitelisting the sponsor itself. This means they can exclude the IAB category Style & Fashion and whitelist the Klaas’ Klompen domain to override the settings so that they are the only fashionable footwear allowed to advertise during that segment.

Users can whitelist a domain under Master Advertiser in the Exclusion tab when adding/editing Publishers, Sites & Apps, and Placement Groups

Overriding exclusions is only necessary if there are Master Advertisers, Brands, or Category exclusions selected as well. If this isn’t the case, you can simply switch to Inclusion mode and whitelist an adomain.

Bug Fixes 🐛

  • We used our new clogs to squish a bug in the Supply Business Rules edit dialogue that sometimes caused more sites to be selected than intended when using the Move to Selected button.
  • A little worm was causing macros for Companion creatives with the iFrame Code type to not be replaced or sent correctly. Squishing this guy felt a bit vulgar so we gently moved him to a new plot of dirt far, far away from smartx. (If you hear someone complaining about nibbled macros out there, that’s him. We named him Jeremy before we let him go.) Additionally, we added Width and Height fields to the iFrame URL in order to make sure all measurements are accurate.

Yours in smartx updates and trying to find the fine line between which bugs are acceptable to squish and which ones you should relocate,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager