24 August, 2021

We’re on a Mission to Terminate Platform Complexities

And we say terminate we mean it. Setting up RTB deals is easier than ever before!

A robot that looks to be from a familiar movie says, Hasta la vista, unnecessary platform tabs.

Hey smartxers,

Over the last year, we’ve changed, rearranged, and sometimes estranged features in the Demand Business Rules (DBR) editor to simplify the deal setup process. 

  • New Inventory and Advanced tabs? Check! ✔️
  • Pre-filled start and end date for non-guaranteed deals? Hey presto! ✨
  • Removing excess/unnecessary tabs and fields? Hasta la vista! 🤖

Life above the grid ⛅

We’ve finished off the DBR simplification project with a new, minimalistic view of the Financial Settings section in the Basic tab of the deal editor. The Financial Settings grid was a little cramped, so we removed a few columns to allow for some breathing room. Where did these exiled columns go? Not to worry, Currency, Cost Type, Priority, Deal ID, and Tech Cost will now live in harmony above the grid: 

While there are no changes in the functionality of each item, users now only have to define the following items once for all Financial Settings of a Demand Business Rule:

  • Currency 
  • Cost Type 
  • Priority 
  • Deal ID
  • Technology Cost

This will eliminate the need to repeatedly make the same selections for each individual Financial Setting. 

The columns that are left in the Financials Settings grid will be left to enjoy some newfound personal space. In this new view:

  • The ID is always visible
  • The Status can be adjusted via a toggle
  • The Ad Type selector will only show types that are relevant for the Demand Contract 

Additionally, the Fixed Price, Planned Budget, Actual Volume, and OSI will remain on the Financial Settings grid for all Guaranteed Deals.

Step 1: Make a new step 1 ☝️

We’re adding a new “first step” when creating new campaigns and line items to pave the way for a future project. Now, when adding a new campaign, a window will appear as a prerequisite for entering the setup editor. Here, users can select the Marketplace (if applicable), Advertiser, and the Agency (optional). 

A similar window will appear when adding a line item. Here, users must select the Line Item Bundle and Owner Marketplace before entering the editor.

Please note that the selections for campaigns and line items cannot be changed once you select Next.

Until next time…

We’ll be back (with more platform updates),

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager