17 January, 2022

Because we’re happy 😁

Blue Monday? No thanks, we’re Mary Poppin’ out of here (and taking our platform updates with us)!

smartclip character holds bouquet of red balloons and is floating upward. Copy reads, Happy Monday!

Hey smartxers,

Turn that frown upside down! Just because it’s a dreary Monday in January doesn’t mean you have to feel blue. Plus, the random British travel company that dubbed the term “Blue Monday” doesn’t even exist anymore. So let’s counter this so-called Blue Monday with a bright red happy day (full of new platform updates)!

Clap Along for Competitive Separation (Beta) 👏

In our last update of 2021, we introduced Competitive Separation, a new beta product that enables media owners to prevent competitor ads from being served in the same ad break. For example, if a Lindt chocolate commercial 🤤 is present in the ad break, other chocolate companies can be blocked from serving during that slot (though we won’t lie, a chocolate-only commercial break would make us pretty happy).

In the first iteration, we made it possible to map Product Categories when creating or editing Advertiser Domains. To pick up where we left off, we’re making these mapped Product Categories (along with the mapped Brands and Categories) visible in the Creative setup. 

As long as they are mapped in the Advertiser Domain section of the platform, each category will appear automatically after an Advertiser Domain is selected during setup. This gives users a simple way to see the Brand, Category, and Product Category associated with the Advertiser Domain at a glance. 

Mapped Product Category information will also be visible in the Line Item editor of a Direct Campaign, based on the assigned creatives and the Competitive Separation rule from the associated Owner Marketplace

Please note that Product Categories must be mapped in order for Competitive Separation rules to apply on the inventory side. 

Clap Along for Consent Targeting 👏

A new targeting option Consent targeting option is now available for programmatic deals. Located under the Targeting tab in the Demand Business Rules editor, users can use Consent targeting to ensure that an ad only reaches “opt-out” website visitors.

In the example above, we have selected Include and Opt-out to ensure that a deal only delivers on “opt-out” traffic. This update will also apply to the smart Booking API.

Clap along for minor improvements 👏

  • A new Ad Product filter and column will be available in the Line Item Overview for Demand. This will make users happy by giving them an easy way to see the Ad Products assigned to their deals and campaigns. 
  • We’re sending Postal Code targeting on its merry way out of the platform. This deprecated option was replaced by Postal Code List, and will officially be removed from the Targeting tab for Demand Business Rules

That’s a wrap! We hope you have a happy day 😁!

Yours in smartx updates and not lettin’ nothin’ bring us down,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager