8 March, 2021

We’re Laughing Crying on the Inside 😂

Generation Z can decide what’s cool AFTER they check out our new smartx updates. They’re super cool… right?

Hey smartxers,

While we like to think of ourselves as cool and hip, we recently discovered that Generation Z, the generation born after Millennials, has raged a war with us on TikTok. They declared that the beloved laughing crying face emoji (😂) is for “old people.” They also said that parting your hair down the side and wearing skinny jeans are outdated and we like, literally, can’t even. 
Everyone thought Millennials were problematic, but what have we done besides glorify the avocado? Are we really ready to take advice from the generation famous for starting the Tide Pod Challenge 🤢?

Personal grievances aside, here are this week’s, non-age discriminating, product updates.

For the Multi-Marketplace Mavens…

Our quest to simplify setting up Demand Business Rules continues as we finally close the gap between our Legacy and Dynamic marketplaces for the Multi-Marketplace concept. In order to achieve this we’re removing the restriction that dictates which inventory level (Placements, Sites, or Content Channels) can be used in the Demand Business Rules setup. This update will also aid in future adjustments we plan on making to the setup process and will not affect how inventory is handled in the delivery. 

What does this mean for Demand? 

For Demand folks, this change means that demand marketplaces that are not using dynamic inventory settings may additionally book on the Site, Placement Group,, and Content Channel level. Any demand marketplaces that are using the dynamic inventory settings will also be able to book on the Placement level from now on.

Additionally, there will be a slight adjustment of how financial settings are handled in Demand Business Rules. The same “Add” and “Delete” buttons that already appear when dynamic inventory is used will now appear for all inventory under the Commercial Settings tab of the deal editor. 

Previously, Financial Settings were added and removed automatically depending on which Placements had been used. After this update, Financial Settings must be created manually using “Add”, no matter which inventory level is being used (or removed with “Delete”). 

For the Free-form Fans…

Managed Key/Value targeting is about to get more manageable! We’re introducing the option to use a free-form input field to allow users to target on custom values that are not listed as a predefined value. The field, located in the Managed Key/Value section in the Targeting tab of the Line Item/Bundle editor, eliminates the need to endlessly scroll through lengthy lists of values by allowing users to simply type what they need to target. In the example below, we copied and pasted the values needed for the Content ID instead of doom scrolling for the exact ID:

Keys with only a few values, such as Gender, can be selected from a list or typed free-form depending on user preference. 

However, please note that the free-form feature will not appear in Managed Key Values by default. Users must decide which keys will have free-form fields in the Admin section. 

For the Salesforce Savvy…

There’s a new kid on the setup dialogue block for Advertisers and Agencies in the Demand tab. We’re adding an optional External Identifier field to the editor dialogue to make it possible for our partners to integrate with their CRM, e.g. Salesforce.

The External Identifier will also be available as a new dimension in the booking API. In the next iteration, we’ll add the External Identifier to our reporting pipeline.

For the Frequent Financial Reporting Flyers…

We are working behind the scenes to improve the stability and scalability of our financial reporting infrastructure in smartx. Part of this improvement means that any changes made to the settings for financial calculations will take about 1-2 hours to be reflected in the financial reporting. This includes changes to supply prices, demand prices, costs, and fees.


Yours in smartx updates and using the laughing crying emoji while consuming avocado toast with no shame 😂🥑🍞,

smartclip Product Marketing Team

Nicole is the Commercial Product Manager for smartclip Europe, bringing 8 years of adtech and digital marketing experience. A US native turned Dutch expatriate, Nicole’s programmatic journey includes publisher account management in the Benelux and Nordic regions, digital marketing strategy for media agencies, as well as product marketing for a pan-European audience. An explorer at heart, Nicole loves to travel and experience new cultures and cuisines.

Nicole Gallegos
Commercial Product Manager