Techies say the damnedest things...
Tired of boring technical changelogs? You’re in luck, we’ve given adtech a new tone of voice. This is where you can find smartx platform updates and information on what we’re gradually rolling out.
21 September 2021
Everybody wants to be a cat 🐈
If cooling temps don’t scream “cuddle up on the couch with your cat and enjoy reading our platform updates”, we don’t know what does.
26 August 2021
You Should Be Dancing (Yeah)
Who has a brand new IAB certification, a new major SDK version, AND a feather boa buried somewhere in their attic? (Hint: it’s us.)
24 August 2021
We’re on a mission to terminate platform complexities
And we say terminate we mean it. Setting up RTB deals is easier than ever before!
19 July 2021
We’re leaving on a jet plane ✈️
Fasten your seatbelt, we’re taking you on the smartx platform trip of a lifetime.
9 July 2021
Love means nothing to us 🎾
Get into the ready position, these updates are causing a racket.
1 July 2021
An update Ronaldo would love💧
Christiano Ronaldo gives shade to soda, Google wants cookies gone, and we’re over here not liking sugar anyway.
25 June 2021
And we’ll all float on (okay)
Caution: These updates were developed while daydreaming of pools, cool drinks, and giant flamingo floats.
18 June 2021
We got InLine and we ain’t kitten 😼
Listen up, because we got the lowdown on a funky fresh addition to our Video Multiple Ad Playlist (VMAP) specification.
9 June 2021
An update to end all (up)dates
Thanks to our latest platform update, looking too far into the future is now a thing of the past.
2 June 2021
🔥 Hot off the grill: The Segment Builder
The sun’s out, our (burger) buns are out, and our Segment Builder targeting tool — that’s out too!
21 May 2021
You’ll app-reciate this update
We know you’re itching for the weekend, but before you whip out your Weizen glasses, retrieve your reading glasses!
10 May 2021
The meteorologist has left the building 👋
Come rain or shine, our latest updates will make you feel fine.
22 April 2021
Metadata, Dinosaurs, and Sailing (oh my!)
We surprised our smartxers with a new finance reporting system, complete with more dimensions and less processing time!
21 April 2021
Shall we compare smartx to a summer’s day?
Stepeth aside Prince of Denmark, and make way for the ruliest rulers in all the land: Ad Rules!
12 April 2021
A meteorologist walks into a Bar (Chart) 📊
Forget the snow, hail, and other unidentifiable precipitation outside. Head into the glorious indoors for platform updates instead!
22 March 2021
🤖 Sorry not sorry for the daft puns
Deal setup is smarter, faster, and stronger — Just like our favourite (retired) French robots.
9 March 2021
Where we’re going, we need VMAP 📍
VMAP has boogied on over to smartclip, making it easier to control the ad experience with ad playlists!
8 March 2021
We’re laughing crying on the inside 😂
Generation Z can decide what’s cool AFTER they check out our new smartx updates. They’re super cool… right?
3 March 2021
This update is out of this world! 👩🚀
We are delighted to report that our latest smartrover expedition into VAST cyberspace was a success!
22 February 2021
Between a rock and a smart place
This week’s platform improvements are a cut above the rest!
15 February 2021
We call them biscuits anyway 🍪
As the cookieless future looms upon us, our friendly neighbourhood Product Team is here to save the day!
12 February 2021
Five ✋ minute push time 🎉
The push time for smartx has decreased by nearly 82%. That’s a lot of percents, people!
8 February 2021
This team is on fire! 🎵
This may be the cabin fever speaking, but have you seen those fantastic virtual fireplace series on Netflix?
1 February 2021
Sorry bro, this is a brand-safe environment ✋
Media owners can now be their own bouncers by approving creatives before they are served on their inventory!
12 January 2021
🎺 Our neighbours are gonna lose it…
Who’s the wise guy that gave Product Marketing a horn? Can we get some HR support over here?
11 January 2021
Goodbye handshakes, hello elbow bumps 💪
Instead of dwelling on the Before Times, let’s greet 2021 with elbow bumps and platform updates.
14 December 2020
The last product newsletter of 2020 🎉
This is officially the last product update of what experts are calling the weirdest year ever. But — we made it together — all while being apart!
7 December 2020
This will make you dance (or blush 😳)
Platform improvements that are guaranteed to Spice Up Your Life.
26 November 2020
It’s like a grid… but smart!
Forget waterfalling! Our priority layering solution, smartgrid, helps multi-marketplace publishers optimise the sell price of their inventory.
23 November 2020
Guess who’s back?
Turns out that the server-side unwrapping life ain’t for everyone, so the smartx feature is now optional for creatives where the service does not apply.
6 November 2020
The Corest SDK Update 😎🤘
The smartclientcore SDK now supports multi-instance for content streaming — check out what makes it one of the “corest” updates yet.
23 October 2020
Viewability? You bet your sweet app it’s important 💁
Did someone say apps? Let’s taco ‘bout our new OMID API framework which assists in more efficient viewability tracking for in-app inventory.
21 October 2020
We’ve been doing some sole searching 👞
smartx now supports advertiser domain inclusions for sponsored inventory. What’s that got to do with clogs? Wooden you like to know!
19 October 2020
We hope this release causes some Snickers 🍫
The only thing better than reading about new features that simplify campaign optimisation? Reading about it with CHOCOLATE!
6 October 2020
O’zapft is the smart-oberfest 🥨
These Key-Value Pair (KVP) improvements are cause for celebration and since we’re missing Oktoberfest this year, let’s prost from home!
26 August 2020
Stringing you along the TC String 🧶
We interrupt your new knitting hobby to bring you the IABs latest user consent parameter for TCF2.0.
26 August 2020
🧠 You’re going to lobe this one
When your in-house brainiacs lobe a challenge, building client-requested smartx features is a no-brainer.
13 August 2020
Server-side unwRAPping in the HOUSE! 😎
Ch-ch-ch-check it out. You know East-side rapping, West-side rapping, but whatchu know about server-side unwrapping?
10 August 2020
The universe is governed by a cosmic duality — and now, so is smartx ☯️✌️
What’s “exclude” without “include”? New advertiser domain inclusions bring balance to adomain exclusions in smartx.
2 July 2020
Hey there smarty pants 👖, check out the latest on HbbTV
As the worlds of TV and digital converge, we thought it would be smart to make our HbbTV package compatible with our digital SDK.
30 June 2020
A dino-mite announcement! 🦖
It wasn’t easy to let our original (somewhat prehistoric) data storage solution go, but digesting big data is now effortless with our new data storage stack.
9 June 2020
🤠There’s a new sheriff in town – VAST 4.2!
Saddle up because smartclip now supports the new sheriff in town — VAST 4.2 for RTB!
15 May 2020
So long, ad fraud!
We are all about transparency! Now supporting the IAB’s supply chain information forwarded via VAST tag integrations.
8 May 2020
The RE-rebranding of smartx (keepin’ you on your toes 🙃)
Did we say we rebranded to smartX? We meant smartx. But don’t worry, it’s pronounced the same!