16 February 2024
How has Covid-19 impacted the development of Addressable TV (ATV) across Europe?
There is no doubt that Covid-19 has had a deleterious impact on the entire advertising industry as most brands have massively cut back on their advertising budgets. However, when we look specifically at ATV, there have been many positive trends and developments despite the overall economic situation. It even seems that the pressure on the economy caused by Covid-19 has accelerated some developments and decisions.
Watch our Q&A with Sebastian Busse to learn more.