4 December 2024
At the heart of our recent rebrand was a bold mission: redefine how adtech is marketed. Fast forward to today, and we’re honoured to share that our efforts are being celebrated on the global stage. This past month, our website redesign and brand identity earned two Creative Communication Awards, highlighting our ability to bring clarity and creativity to an often complex industry.
This recognition follows closely on the heels of another major milestone: receiving two German Design Awards. While such accolades are always an honour, they carry a deeper meaning for us. They validate our commitment to innovation and demonstrate that our unique approach to adtech marketing — a category known for its challenges — is resonating far beyond the industry.
These milestones reflect our ongoing journey. Since launching our new brand identity, we’ve continually refined our approach, most recently expanding our capabilities with cutting-edge 3D motion graphics to make adtech even more tangible and engaging.
Reflecting on these achievements, Shira Leffel, our VP of Marketing and Product Education, shares:
“In an industry where products live in the cloud, we asked ourselves: what if adtech looked and felt real—something broadcasters could pick up, understand, and connect with? Through thoughtful design, we brought adtech to life in a way that redefines how it’s perceived. These awards aren’t just a testament to our innovation but also to the extraordinary work of our team. Together, we’re breaking boundaries—not only in technology but in how we present, market, and educate.”
As Shira mentioned, this is only the beginning. In 2025, we’ll continue pushing the limits of creativity and technology, further advancing our 3D visuals and storytelling to bring even greater clarity to our industry. We invite you to explore our award-winning work and see how we’re reshaping the adtech landscape.
Lee is the Marketing Specialist Europe at smartclip and is responsible for content writing, editing, social media, and creative support across the department and company. Originally from the United States, Lee graduated from the University of Cincinnati, where she received a Bachelor of Fine Arts degree in Electronic Media. Before joining smartclip, she has worked with various organisations managing social media accounts and assisting in the video and audio production processes.
Lee Richter
Marketing Specialist Europe
