6 February 2024
Hamburg, 11 December 2023: smartclip, RTL Group’s adtech development unit, was honoured two times with the renowned German Design Award in the “Excellent Communication Design” category. smartclip impressed the jury with its bold and timeless new brand identity that includes a reimagined brand architecture and website. The new look reflects smartclip’s evolution into a company purely focused on developing cutting-edge, privacy-first adtech solutions for European media owners. The rebranding not only sought to reintroduce smartclip’s new core focus to the market but was also used as an opportunity to dial up the company’s innovative approach by leveraging 3D motion graphics and people-centric imagery to bring adtech to life in a way rarely seen in the adtech industry.
Shira Leffel, Executive Director of Marketing & Product Education at smartclip:
“In the world of B2B technology, it’s unusual for companies like ours to win design awards. Typically, we’re up against big consumer brands with deeper pockets and ‘sexier’ products to market than, say, an ad server. However, winning this award — twice — affirms exactly what we sought out to do. We wanted to use the power of design in a way that hasn’t been used in our category. Our aim was to simplify the complexity of adtech, not just making it more tangible but also as alluring as the media side of our industry — disrupting the status quo, just like we strive to do in every other area of our business.”
Preview smartclip’s new visual identity here:
The “Winner” distinction of the German Design Awards recognises outstanding and exemplary design achievements in the context of a specific category. Twelve nationalities are represented on the jury of the German Design Awards 2024. It is made up of renowned design experts from business, education, and science, as well as the design industry. The jury awarded smartclip two times for outstanding design quality. The project “Adtech-focused, people-first, and simplifying the complex: smartclip unveils new brand identity” was awarded “Winner” for “Excellent Communications Design – Brand Identity” and “smartclip launches new website pushing the boundaries of B2B adtech marketing” was awarded “Winner” for “Excellent Communications Design – Web”.
The winners of this year’s German Design Award will be honoured at the award ceremony on January 26, 2024 in Frankfurt.
About the German Design Award
The German Design Awards are the premium award of the German Design Council. With its worldwide spectrum and international appeal, it is one of the most prestigious awards in the design landscape across all industries. Since 2012, the German Design Awards have been identifying significant design trends, presenting them to a broad public and honouring them. Every year, extraordinary submissions in product design, communication design and architecture are honoured.
smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices.
Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Amsterdam, and Paris.
T: +49 (0) 40 286 686 117