We’re the adtech development unit of RTL Group, Europe’s leading broadcaster group (and part of the Bertelsmann family). We develop advertising technology not only for RTL but also for Europe’s biggest broadcasters. But here’s the thing: adtech is invisible—cloud-based, code-driven, and hard to visualise. And marketing it to broadcasters, who’ve thrived on traditional media? Let’s just say it’s complicated. Our competitors tend to stick to the usual playbook: flowcharts, jargon, and diagrams that feel more confusing than clarifying. Anything but sexy. So we decided to take a different approach. Scroll down to see how we reinvented the way adtech is visualised and marketed.
