Adtech
Resource Hub

We are passionate about sharing our hard-won knowledge to advance the adtech industry as a whole. Our resource hub is where you can find the latest news, insights, and thought leadership all in one place.

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Articles

Adtech insights and thought leadership
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Someone tapping a screen with their index finger

1 August 2024

Monetising Opt-Out Traffic with Vegan Ads
Someone watching TV in a living room with a Pandora ad showing on the TV screen

16 May 2024

Understanding programmatic TV advertising

5 July 2023

Second Edition of “The New Life of the Living Room” Research Now Available for Download

Opinion pieces

Thought leadership published in industry-leading journals
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All opinion pieces
image of Frank Phlaen holding a microphone in a hallway at DMEXCO

26 September 2024

Frequency Capping Helps Reduce Media Waste, Says smartclip’s Frank Plähn
Christian Osterhues und Shira Leffel

17 June 2024

Wie Adtech-Unternehmen nachhaltigen Wandel fördern können
Christian Osterhues and Shira Leffel

12 June 2024

Beyond Pride Month: how adtech companies can foster lasting change

Videos

Interviews with industry experts, product videos, and more
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23 October 2024

Examining smartclip’s privacy-centric products and the smart ID Hub

15 October 2024

smart ID Hub: Broadcaster’s solution for today’s biggest ID and privacy challenges

23 September 2024

GDPR Cockpit: Broadcasters’ Go-To for Data Privacy Settings in smartx

Publications

Industry research, white papers, guides, and more
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8 January 2024

Ad Guide: Addressable TV (Europe)

18 August 2023

RTL Netherlands Case Study

5 July 2023

Connected TV in Europe 2023 Research Report

Podcasts

Listen to what everyone is talking about
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Adtech glossary

Everything you need to know about TV, online, and audio advertising

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Newsroom

Press releases, stories, our live feed
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14 November 2024

smartclip Combats Industry-Wide Signal Loss and ID Fragmentation with New Identity Features

14 November 2024

smartclip begegnet branchenweitem Signalverlust und ID-Fragmentierung mit neuen Identitätslösungen

14 November 2024

smartclip lutte contre la perte de signal et la fragmentation des identifiants qui touche l’ensemble de l’industrie avec de nouvelles fonctionnalités d’identité

Recently published

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14 November 2024

smartclip Combats Industry-Wide Signal Loss and ID Fragmentation with New Identity Features

14 November 2024

smartclip begegnet branchenweitem Signalverlust und ID-Fragmentierung mit neuen Identitätslösungen

14 November 2024

smartclip lutte contre la perte de signal et la fragmentation des identifiants qui touche l’ensemble de l’industrie avec de nouvelles fonctionnalités d’identité