27 February 2026
In this interview, Thomas Servatius, Co-CEO of smartclip, shares a grounded perspective on the state of AI in media and adtech, cutting through the hype and uncertainty. He highlights how the technology has matured, with more capable models, a growing open-source ecosystem, and evolving tools that make adoption both feasible and strategic. Drawing on lessons from the programmatic era, Thomas outlines why now is the right time to integrate AI responsibly — starting with internal workflows, safeguarding critical knowledge, and avoiding the mistakes of past complexity, fragmented control, and overreliance on external platforms.
Lee is the Marketing Specialist Europe at smartclip and is responsible for content writing, editing, social media, and creative support across the department and company. Originally from the United States, Lee graduated from the University of Cincinnati, where she received a Bachelor of Fine Arts degree in Electronic Media. Before joining smartclip, she has worked with various organisations managing social media accounts and assisting in the video and audio production processes.
Lee Richter
Marketing Specialist Europe
