Adtech
Resource Hub

We are passionate about sharing our hard-won knowledge to advance the adtech industry as a whole. Our resource hub is where you can find the latest news, insights, and thought leadership all in one place.

Adtech insights

Trends and thought leadership

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26 March 2025

Q&A with adtech experts on sustainability in advertising

Someone tapping a screen with their index finger

1 August 2024

Monetising Opt-Out Traffic with Vegan Ads

Someone watching TV in a living room with a Pandora ad showing on the TV screen

16 May 2024

Understanding programmatic TV advertising

smartx highlights

Product features and new releases

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Go to smartx highlights

25 July 2025

Meet the smartclip Knowledge Centre

27 May 2025

BEE Deterministic Measurement: The Broadcasters’ Solution for Precise TV Reporting in smartx

15 October 2024

smart ID Hub: Broadcaster’s solution for today’s biggest ID and privacy challenges

Adtech Op-eds

Smart voices in industry-leading journals

All opinion pieces

All opinion pieces

7 May 2025

Now is the moment for broadcasters to take control of cross-screen TV measurement

7 May 2025

Broadcaster sollten jetzt die Kontrolle über Cross-Screen-TV-Messung übernehmen

5 May 2025

Pourquoi le moment est venu pour les Broadcasters de prendre le contrôle de la mesure cross-screen par Frank Plähn (smartclip)

In the spotlight

Presentations and interviews with industry experts

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10 July 2025

Cannes Lions 2025: Ad Serving, Measurement, & AI — Bringing it All Together

10 April 2025

Thomas Servatius & Guillaume Belmas Share Insights on the Future of Connected TV at CTV Innovators

23 October 2024

Examining smartclip’s privacy-centric products and the smart ID Hub

smartclip publications

Industry research, white papers, guides, and more

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Go to publications

6 June 2025

Ad Guide: Out-Stream

26 March 2025

Ad Guide: In-Stream

26 March 2025

Ad Guide: Connected TV

Adtech glossary

Everything you need to know about TV, online, and audio advertising

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Newsroom

Press releases, stories, and our live feed

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14 October 2025

RTL Deutschland Establishes Dedicated AI Infrastructure for Sidekicks, Their New Agentic AI Platform Developed by smartclip

15 July 2025

smartclip Launches “Sidekicks” — An Agentic AI Platform for the Media Industry

8 April 2025

smartclip Integrates Realytics’ BEE into smartx, Bringing Deterministic TV Measurement to the Supply Side

Recently published

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Go to resource hub

14 October 2025

RTL Deutschland Establishes Dedicated AI Infrastructure for Sidekicks, Their New Agentic AI Platform Developed by smartclip

14 October 2025

RTL Deutschland schafft dedizierte KI-Infrastruktur für Sidekicks, die neue Agentic-AI-Plattform von smartclip

25 September 2025

La mesure déterministe BEE : la solution des broadcasters pour un reporting TV précis dans smartx