ATV Archives

27 August 2026

Unlocking the Untapped Potential of SME Advertising — Insights from our PAB keynote

We explore the key takeaways from Marion Ranchet’s 2026 PAB keynote on the 'attention mismatch' and the structural changes needed to make premium TV work for SMEs.

26 March 2025

Q&A with adtech experts on sustainability in advertising

Someone tapping a screen with their index finger

1 August 2024

Monetising Opt-Out Traffic with Vegan Ads

Someone watching TV in a living room with a Pandora ad showing on the TV screen

16 May 2024

Understanding programmatic TV advertising

5 July 2023

Second Edition of “The New Life of the Living Room” Research Now Available for Download

Image of woman playing a casual game on her phone.

18 January 2023

Introducing ‘Game On: Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads’

31 May 2022

“The New Life of the Living Room” Research Report Now Available for Download

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9 March 2022

smartclip presenta il nuovo White Paper “Addressable TV Advertising” in italiano

28 October 2021

New Addressable TV Advertising 2022 White Paper for Advertisers and Agencies

Image shows a man and woman watching TV, woman is holding a remote.

6 August 2021

Addressable TV Everywhere

20 July 2021

Q&A: Viewability-Messung

20 July 2021

Q&A: Measuring Viewability

7 July 2021

Connected TV: The European Landscape

image of a couple on a couch, the man is watching TV and the woman is looking at her laptop

6 June 2020

Cross-Device: Combining Reach with Advanced Targeting Capabilities

27 July 2020

Let’s Make Addressable TV Happen!

Lessons from a decade of providing adtech to Nordic market

25 August 2020

Learnings From a Decade of Adtech in the Nordics

Couple watching TV, alluding to an Addressable TV advertising research commissioned by smartclip.

29 April 2020