Adtech
Resource Hub

We are passionate about sharing our hard-won knowledge to advance the adtech industry as a whole. Our resource hub is where you can find the latest news, insights, and thought leadership all in one place.

Adtech insights

Trends and thought leadership

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26 March 2025

Q&A with adtech experts on sustainability in advertising

Someone tapping a screen with their index finger

1 August 2024

Monetising Opt-Out Traffic with Vegan Ads

Someone watching TV in a living room with a Pandora ad showing on the TV screen

16 May 2024

Understanding programmatic TV advertising

smartx highlights

Product features and new releases

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Go to smartx highlights

15 October 2024

smart ID Hub: Broadcaster’s solution for today’s biggest ID and privacy challenges

23 September 2024

GDPR Cockpit: Broadcasters’ Go-To for Data Privacy Settings in smartx

30 July 2024

Meet the smartclip Academy

Adtech Op-eds

Smart voices in industry-leading journals

All opinion pieces

All opinion pieces

7 March 2025

Gender Equity: A Conversation with Our CEO

7 March 2025

Warum Diversität zu besseren Unternehmensentscheidungen führt

11 February 2025

2025 Budget Cuts? Strategies to Reach Enterprises on a Tight Marketing Budget

In the spotlight

Presentations and interviews with industry experts

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10 April 2025

Thomas Servatius & Guillaume Belmas Share Insights on the Future of Connected TV at CTV Innovators

23 October 2024

Examining smartclip’s privacy-centric products and the smart ID Hub

19 January 2024

Cannes Lions 2023: Realytics Talks Connected TV

smartclip publications

Industry research, white papers, guides, and more

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Go to publications

26 March 2025

Ad Guide: In-Stream

26 March 2025

Ad Guide: Connected TV

24 January 2025

Ad Guide: Audio

Adtech glossary

Everything you need to know about TV, online, and audio advertising

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Newsroom

Press releases, stories, and our live feed

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8 April 2025

smartclip Integrates Realytics’ BEE into smartx, Bringing Deterministic TV Measurement to the Supply Side

31 March 2025

smartclip and RTL Hungary announce strategic technology partnership

17 December 2024

smartclip and M6 Publicité announce strategic technology partnership

Recently published

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Go to resource hub

8 April 2025

smartclip Integrates Realytics’ BEE into smartx, Bringing Deterministic TV Measurement to the Supply Side

8 April 2025

smartclip integriert BEE von Realytics in smartx Adserver und SSP und ermöglicht deterministische TV-Messung auf der Supply Side

8 April 2025

smartclip intègre BEE dans son adserver smartx et fait entrer la mesure cross-TV dans la supply-side