Product Advisory Board Madrid 2022

Image of Co-CEOs of smartclip Thomas Servatius and Oliver Vesper speaking to a crowd of adtech industry experts.

From 16-17 November, we hosted our second Product Advisory Board (PAB) meeting of 2022. The event was an exclusive opportunity for adtech industry leaders to come together and discuss recent developments as well as the future of TV advertising across Europe. This time, we collaborated with our RTL Group cousin Atresmedia, who welcomed us in Madrid to host the smartclip event at their headquarters. Continuing the success of our first PAB meeting in Berlin earlier this year, we saw a great turnout with attendees from companies such as SPORT1, Yospace, Groupe M6, FranceTV Publicite, RTLZWEI, and IP Luxembourg

Collaborating with Atresmedia to host the event wasn’t the only PAB first; we also decided to introduce a new component to the programme — the Round Table Committee. This nominated group of individuals participated in a pre-event meeting where they were able to dive deeper into broadcaster priorities and requirements, with the goal of exploring the potential for strategic alignments across major European markets. 

Following the Round Table Committee meeting and a welcome lunch, all PAB attendees convened at the Atresmedia office for the main event. After opening remarks from Thomas Servatius, Co-CEO of smartclip, we jumped right into the first theme on the agenda — international knowledge exchange.

During the day, we heard from experts such as Simone Branca, Head of AdTech and Data at Rai Pubblicità; Marcel Korstjens, Domain Architect Advertising at RTL Nederland; Fernando Pino Velázquez, Marketing Services Director at Atresmedia; and Arne Steinmetz, General Director Client Services, Data & Ad Operations at AdAlliance DE. We also shared the outcomes of the Round Table Committee meeting alongside updates on various smartclip and smartx developments. By providing a platform for this unique exchange of knowledge between industry experts, day one of the PAB meeting gave attendees valuable insights into media and broadcasting projects across Europe and the new initiatives available to support their strategies in today’s digitised TV world.

While the aim of all PAB meetings is to discuss pressing industry topics, we also find it important to experience and honour the culture of the location where the event is held. That’s why, after a full day of presentations, we treated attendees to a traditional Spanish dinner at Corral de la Morería where they were able to enjoy local culinary delicacies alongside the unique sights and sounds of flamenco, one of Madrid’s most vibrant and notorious art forms.

While the first day focused on sharing updates from across the European markets, the second day covered various strategic topics and provided an opportunity for attendees to continue the essential, timely conversations that have become the hallmark of our PAB meetings. Participants were able to attend breakout sessions covering three predetermined topics. Thomas Servatius and Guillaume Belmas, CEO of Realytics, shared learnings from BEE, Realytics’ newest TV audience measurement solution. Gloria Eichler, VP Ad Platform at smartclip, and Björn Münchau, VP Advanced Products at smartclip, tackled the topic of identity and further discussed new smartx features. And Mirjam Naves, Senior Director Process Management at smartclip, explored new requirement management and cornerstones of the new front door process. Before PAB Madrid 2022 came to a close, attendees had an opportunity to discuss remaining questions and key takeaways from the event during a final Q&A session.

We are proud to have hosted another successful Product Advisory Board, and we would like to thank Atresmedia and our partners for collaborating with us on this unique event. As always, our PAB meetings are an opportunity for smartclip to spearhead important conversations, and we look forward to the next PAB in 2023, which will take place in Paris.

Shira Leffel

Shira Leffel is the Executive Director Europe Marketing & Product Education and is responsible for leading the central European marketing and product education department at smartclip. She has lived and worked in the United States, Canada, Israel, Mozambique, Brazil, and now Germany. Shira comes with extensive experience in marketing for B2B technology startups. She has built out marketing teams and strategies—her core expertise lies in content strategy, most notably inbound content marketing. Shira graduated Summa Cum Laude and First in Class with an M.A. from Tel Aviv University, and First Class Honours with a B.A. from the University of British Columbia.

Shira Leffel
Executive Director Europe | Marketing & Product Education