smartclip renews partnership with Mail Metro Media across Europe

Hamburg / London,  11 December 2020 – Mail Metro Media has enhanced its partnership with video ad tech specialist smartclip, through a direct integration and the addition of more key EU markets. As part of the collaboration, smartclip will power the video monetisation as a programmatic partner across key European markets.

smartclip will be gaining access to MailOnline inventory in the Nordics, DACH markets and Spain with more markets to come soon. Smartclip’s monetisation and ad tech solutions will accelerate video media buying across desktop, tablet and mobile devices.

“We are proud to continue our partnership with one of the world’s largest digital publishers”, stated Stephen Byrne, Executive Director, Europe at smartclip. “In recent months, smartclip has grown to become a key video sales partner. Alliances and partnerships like this continue to be vital within the media industry, especially as concerns and tightened budgets affect this industry and the publishing community in the current climate.”

The new partnership will include an optimised SSP integration to improve supply paths to accelerate programmatic buying, and enable contextual targeting to ensure growth in a post-cookie programmatic ecosystem. The partnership also ensures buyers via smartclip’s SSP will get first-look access to inventory in key European markets, including the Nordics.

“The benefits of technology enabled video ad buying have been highlighted in recent times, and will likely become even more apparent down the road. Smartclip has proved to be an important partner, providing unmatched expertise in driving video demand and assisting Mail Metro Media to efficiently maximise our platform’s advertising capabilities,” said Chris Hanson, Video Specialist, Commercial at Mail Metro Media. “In addition, smartclip will help us build meaningful connections with our audiences and we look forward to seeing continued positive results”

About Mail Metro Media

Mail Metro Media is the commercial advertising division of dmg media, operating advertising sales for the UK and rest of the world (excluding the US and Australia).

dmg media’s trusted newsbrands including: Daily Mail, MailOnline, The Mail on Sunday, Metro,, i newspaper and, deliver highly engaging, reliable content to audiences of more than 24million people daily around the globe, seven days a week; with 10million of those in the UK alone.

About smartclip

At smartclip, we are shaping the future of video advertising. Our proprietary technology empowers brands with true cross-screen storytelling on all devices — and enables publishers to monetise their content in the most efficient and effective way possible. The smartclip portfolio encompasses best-in-class broadcasters, publishers, and brands that seek to traverse the boundaries of traditional advertising by delivering innovative, premium video ad experiences that propel the industry forward.

smartclip is headquartered in Hamburg, with offices in Berlin, Munich, Düsseldorf, Gütersloh, Stockholm, Oslo, Helsinki, Amsterdam, Milan, and Rome. With a relevant footprint across Europe, smartclip enables branded distribution channels, creates innovative advertising solutions for interactive user experiences, and optimizes performance metrics.

As a subsidiary of Mediengruppe RTL Deutschland, smartclip is part of RTL Group, Europe’s leading free-to-air broadcaster group. smartclip is the go-to partner for European broadcasters and streaming services, creating an open ad-tech development unit, based on proprietary technology and custom-tailored to their needs

For more information, please visit and follow us on Twitter and LinkedIn.

Press contacts

Kathrin Müller
Executive Director Europe | Marketing

T:  +49 (0) 40 286 686 117
M: +49 (0)173 345 29 60