Newsroom

StreamTV Europe got us travelling to Lisbon last week – and it was worth the trip. On stage, our colleague Stephen Byrne made the case for what European Total Video success actually looks like: collaboration, simplicity and incrementality. Congrats to StreamTV Show on a strong first edition, and to our friends from Bedrock Streaming for hosting a fantastic evening.

In this edition of Let’s Talk Adtech, we explore three new smartx updates designed to streamline media workflows, including a re-engineered Publisher Module, the Targeting Package Creator, and Creative Labels.

We also introduce the new Sidekicks AI website, recap our Co-CEO, Thomas Servatius’s, take on AI adoption, and share news regarding the first portfolio of Sidekicks agents available for client testing.

Taking part in VideoWeek's New Video Frontiers this week served as a clear reminder that European broadcasters don’t need to replicate US playbooks; they need to collaborate on their own terms.

It's a principle we've backed from day one, building adtech designed for the needs of European content owners – and the markets they operate in.

Hats off to the VideoWeek team for providing a platform for these vital discussions.

Throwback to last week at Adwanted Events’ Future of TV Advertising Global in Paris.

An event that reconfirmed that TV is evolving on its own terms: with programmatic maturing, formats diversifying, and attention becoming the real currency. Our colleagues Emilie Brulebeaux, Head of Broadcaster & Key Partnerships and Marina Kunthea, Lead Manager Ad Platform Sales EU, were there to represent how we're contributing to this evolution.