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What if buying premium digital advertising started with something as simple as sending a text message? Together with M6 Unlimited, we're turning agentic media buying and selling from a concept into a real-world use case. Powered by Sidekicks AI, smartclip's agentic AI platform, natural-language campaign briefs can now be turned into tailored advertising products, making premium audio inventory easier to access while keeping media owners in control. Welcome to the future of agentic media buying.

What’s holding programmatic TV back in Europe?

At smartclip’s Product Advisory Board 2026, Ian Maude of the The Project X Initiative took the stage to explore the barriers to scale – and what it will take to create greater alignment across Europe’s fragmented TV ecosystem.

For too long, the European media ecosystem has operated under a structural dependency on non-European technology. To break this cycle, the industry needs more than claims of sovereignty; it needs verifiable proof.

That’s why we welcome the launch of Trusted Euro Technology (TET), a new certification initiative designed to make European technology more visible, comparable, and verifiable.

smartclip is among the first companies to pursue certification through TET. By taking part, we’re reinforcing a principle that has long shaped our ethos: giving European media businesses greater transparency and control over the technology they rely on.

Congratulations to Emanuel Peruzzi, Julius Bauer, Thomas Peruzzi, and the whole TET team on bringing the vision to life – and to Adform and iab austria for also joining the initiative from the outset.

Peer-to-peer learning, the smartclip way.

Our annual smartweek returned last week with a focus on scaling AI and demystifying the tools that power our delivery.

A massive shout-out to all our colleagues who stepped up as instructors — thanks for sharing your knowledge and making the week a success. 🎉