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In this edition of Let’s Talk Adtech, we explore three new smartx updates designed to streamline media workflows, including a re-engineered Publisher Module, the Targeting Package Creator, and Creative Labels.

We also introduce the new Sidekicks AI website, recap our Co-CEO, Thomas Servatius’s, take on AI adoption, and share news regarding the first portfolio of Sidekicks agents available for client testing.

Taking part in VideoWeek's New Video Frontiers this week served as a clear reminder that European broadcasters don’t need to replicate US playbooks; they need to collaborate on their own terms.

It's a principle we've backed from day one, building adtech designed for the needs of European content owners – and the markets they operate in.

Hats off to the VideoWeek team for providing a platform for these vital discussions.

Throwback to last week at Adwanted Events’ Future of TV Advertising Global in Paris.

An event that reconfirmed that TV is evolving on its own terms: with programmatic maturing, formats diversifying, and attention becoming the real currency. Our colleagues Emilie Brulebeaux, Head of Broadcaster & Key Partnerships and Marina Kunthea, Lead Manager Ad Platform Sales EU, were there to represent how we're contributing to this evolution.

Managing the complexity of convergent advertising requires a solid operational foundation.

Our latest smartx updates introduce three new capabilities — the Publisher Module, Targeting Package Creator, and Creative Labels — designed specifically to streamline inventory and compliance workflows.