smart ID Hub

The smart ID Hub is an identity management solution that helps broadcasters and publishers navigate a cookieless world. It works by unifying multiple identifiers—from first-party data to device IDs—organising them into a clear hierarchy (household, user, device).

This allows for effective ad targeting, frequency capping, and data onboarding at scale, all while maintaining user privacy and reducing ad waste. The smart ID Hub combines “ID Solutions” and “Privacy-safe” targeting and products. It utilises some of smartclip’s existing, powerful capabilities, such as the GDPR Cockpit, Frequency Capping, and Vegan Ads.

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smartclip – smart ID Hub