Inventory Priority

Inventory Priority is a publisher-side feature in smartx that allows for the strategic control of ad campaign delivery across different digital properties. By assigning a relative priority level to each site or app in their portfolio (e.g., High, Medium, Low), a publisher can instruct the ad serving system to favour the delivery of impressions on higher-priority assets, such as key owned and operated properties.

The system will first attempt to fulfil campaign goals using this high-priority inventory before serving ads on lower-priority sites as a supplemental source to meet overall campaign objectives. This enables publishers to systematically protect and monetise their most valuable digital assets.

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