Creative Labels

Creative Labels is a feature within Supply-side Ad Restrictions that enables publishers and broadcasters to apply predefined rules controlling when, where, and how ads appear. This ensures compliance with editorial guidelines, legal requirements, and brand-safety standards. By restricting unsuitable ads and matching appropriate campaigns to suitable ad placements, Creative Labels supports stronger yield management, achieves higher fill rates, and delivers a more predictable and positive revenue impact. In smartx, Creative Labels allows broadcasters and publishers to define and apply targeted labels to creatives for both direct and RTB campaigns, enforcing predefined rules that govern ad serving.

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