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4 September 2024
Last modified: 14 March, 2022
Connected TV (CTV) is a term used for any television with a built-in internet connection – a smart TV – or any external device that can be plugged into a television to provide an internet connection. External devices – also known as OTT (over-the-top) devices – include streaming devices such as Apple TV or Roku and gaming consoles such as Xbox and PlayStation. The internet connection allows viewers to watch premium content on-demand via OTT streaming services.
See also, set-top box (STB).