How smartclip is making adtech more tangible with 3D visualisations

We’re the adtech development unit of RTL Group, Europe’s leading broadcaster group (and part of the Bertelsmann family). We develop advertising technology not only for RTL but also for Europe’s biggest broadcasters. But here’s the thing: adtech is invisible—cloud-based, code-driven, and hard to visualise. And marketing it to broadcasters, who’ve thrived on traditional media? Let’s just say it’s complicated. Our competitors tend to stick to the usual playbook: flowcharts, jargon, and diagrams that feel more confusing than clarifying. Anything but sexy. So we decided to take a different approach. Scroll down to see how we reinvented the way adtech is visualised and marketed.

We borrowed a page from B2C consumer goods. In an industry where products live in the cloud, we asked: what if adtech looked like something you could pick up, hold, and experience? By reimagining our technology through a design lens, we made adtech feel real — something broadcasters could see, understand, and connect with.

From immersive videos on our website to dynamic animations in pitch decks, we embraced the power of design not just to stick out from competitors but to make the unseen, seen—turning adtech into something tangible, captivating, and easy to understand.

And even easier to sell :-)